Building a Referral Network from the Ground Up

Clients are always looking for a law firm or lawyers with tremendous experience in xyz. Clients are very rarely looking for a lawyer with zero experience in xyz. Yet, in most law firms today, young lawyers are expected to bring in work—any work—and generate revenue. Do not be fooled. It won't matter where you got your law degree, or what your class rank was, or how well you scrape and bow. You will never get far or be successful as a lawyer if you do not bring in business.

Originally published February 23, 2012 0 1