Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.
Theda C. Snyder - July 6, 2021
As invitations roll in for social events this post-pandemic summer, here's a refresher from "coach" Mike O'Horo on how to handle yourself when you meet someone for the first time — or after a long time.
Mike O'Horo - July 2, 2021
Enjoy these fun yet practical ideas from Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski, Reid Trautz and Courtney Troutman. Bon voyage!
Joan Feldman and Joy White - June 25, 2021
Jay Harrington | Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online.
Jay Harrington - June 7, 2021
Using legal data for business development and intelligence is no longer something reserved for BigLaw.
Josh Blandi - May 14, 2021
Jay Harrington | Success (the sustainable kind) is the result of consistent hard work over long periods — monthly 401(k) deposits, not a Mega Millions jackpot.
Jay Harrington - May 13, 2021
Will Hornsby | Here's what you need to know about legal ethics opinions and how they can be a powerful tool to maximize your firm's marketing outreach.
William Hornsby - May 10, 2021
Joshua Baron | Building a sustainable law practice that depends solely on referrals requires providing outstanding client service and showing your appreciation for every referral that comes your way.
Joshua Baron - May 5, 2021
Annette Choti | How can lawyers join Clubhouse and use its features effectively? Find out about this niche newcomer and explore its value for creating connections and potential new business in the future.
Annette Choti - May 3, 2021
Want to up your game? Check out these tips from Sheila Blackford, Brett Burney, Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski and Reid Trautz.
Joan Feldman and Joy White - April 30, 2021
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