Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.
Joshua Peck - March 18, 2021
Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?
Jay Harrington - March 8, 2021
I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...
Roy S. Ginsburg - February 28, 2021
Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.
Tatia Gordon-Troy - February 23, 2021
Sally Schmidt | Following up with prospects doesn’t need to feel awkward and you don’t need to be pushy.
Sally J. Schmidt - February 18, 2021
Nancy Slome | Gone are the days of keyword stuffing and other tactics for manipulating search algorithms. Shortcuts don’t exist anymore.
Nancy Slome - February 17, 2021
Mark Homer | Beyond your homepage, your website should have pages for each attorney, your practice areas, and how to contact your firm.
Mark Homer - February 16, 2021
Will Hornsby | Is it unethical for someone else to write your blog posts? When does your blog risk creating an attorney-client relationship?
William Hornsby - February 10, 2021
Jay Harrington | For introverts, traditional business development is exhausting. But in today’s new world of asynchronous communication, introverts play to their strengths.
Jay Harrington - February 8, 2021
Annette Choti's new column "SEO Secrets" offers a few things you can do to jumpstart your digital marketing without spending a dime.
Annette Choti - February 2, 2021
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