Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Sally Schmidt | Try not to let authentic relationships get cold in the first place — but if they do, don’t be afraid to make sincere efforts to revive them.
Sally J. Schmidt - April 26, 2021
Jay Harrington | Here are three writing tips that will help you create more engaging content on LinkedIn.
Jay Harrington - April 13, 2021
Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.
Mark Homer - March 25, 2021
Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.
Sally J. Schmidt - March 24, 2021
Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.
Julie Savarino - March 22, 2021
ABA TECHSHOW 2021 had a fantastic slate of programs at virtual attendees' fingertips. Today a few practice management and technology experts share a sampling of top session tips.
Joan Feldman and Joy White - March 19, 2021
Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.
Joshua Peck - March 18, 2021
Jay Harrington | What marketing activity will allow you to more easily access your superpower and become 500% more productive?
Jay Harrington - March 8, 2021
I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job market ...
Roy S. Ginsburg - February 28, 2021
Tatia Gordon Troy | Use those skills you learned from law school and perfected in practice to promote your firm, market your skills, and position yourself as an expert.
Tatia Gordon-Troy - February 23, 2021
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