Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Brendan Nelson, General Manager, Legal Business Solutions, LexisNexis, highlights what marketing and BD efforts distinguished high-performing firms during the pandemic.
Brendan Nelson - July 28, 2021
Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.
Sally J. Schmidt - July 26, 2021
Product Review | ConvertIT full-scale online presence solution for law firms. Website development, delivery, and maintenance of a complete law firm website.
Jared Correia - July 23, 2021
Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.
Josh Blandi - July 14, 2021
Julie Savarino | Certain pandemic workplace changes will continue on. At least for a while. This list starts with fewer handshakes.
Julie Savarino - July 9, 2021
Teddy Snyder | Expertise and thought leadership are not the same thing. What is thought leadership? Let’s break it down.
Theda C. Snyder - July 6, 2021
As invitations roll in for social events this post-pandemic summer, here's a refresher from "coach" Mike O'Horo on how to handle yourself when you meet someone for the first time — or after a long time.
Mike O'Horo - July 2, 2021
Enjoy these fun yet practical ideas from Tom Lambotte, Sharon Nelson and John Simek, Juda Strawczynski, Reid Trautz and Courtney Troutman. Bon voyage!
Joan Feldman and Joy White - June 25, 2021
Jay Harrington | Your thought leadership content acts as your agent — a public signal of your expertise amid all the noise online.
Jay Harrington - June 7, 2021
Using legal data for business development and intelligence is no longer something reserved for BigLaw.
Josh Blandi - May 14, 2021
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