Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Jay Harrington | We all struggle to uphold the promises we make to ourselves. Here’s the good news: There’s a better way to reach your goals and become a more successful version of yourself.
Jay Harrington - January 11, 2021
Melanie Lippman | Getting dressed can feel overwhelming — but it doesn’t have to. Steps for creating your own personal style and wardrobe strategy.
Melanie Lippman - January 8, 2021
How do you keep up with law firm marketing when the world is turned upside down? Here are our top 20 marketing and business development posts, written during a pandemic.
Joan Feldman - December 31, 2020Nothing But the Ruth! | After eight years on YouTube, Ruth Carter says creating videos isn't as difficult as lawyers think. Tips for getting views AND clients.
Ruth Carter - December 17, 2020
Jay Harrington | Don't let imposter syndrome, perfectionism or a scarcity mindset hold you back from taking action on building your practice.
Jay Harrington - December 10, 2020
Mike Zellmer | Hiring a lawyer is intimidating and stressful: To create a great website experience for inexperienced clients, answer questions, show you understand, demonstrate your qualifications — and don't hide your personality.
Mike Zellmer - December 9, 2020
Amy Adams | Where does your firm stand with its business intelligence and analytics plan? Use these steps to benchmark performance and opportunity for growth.
Amy Adams - December 7, 2020
Product Review | Lawlytics' platform offers an off-the-shelf, turnkey option for law firm websites and online marketing, along with the ROI, control and costs savings law firms need.
Jared Correia - December 4, 2020
Mark Homer | Your firm's Facebook Business Page and Twitter are the most likely social media profiles to show up in the search results.
Mark Homer - December 1, 2020
Rob Foil | The key to building a strong professional network? Work hard to identify ways to help others succeed.
Rob Foil - November 25, 2020
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