Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Google’s algorithms can reduce the visibility of reputable law firm websites they deem untrustworthy. Here's what you should know.
Oli Graham - September 24, 2020
Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.
Dan Christensen - September 17, 2020
Will Hornsby | The state rules that govern advertising are changing rapidly, but one thing that is not changing is the cornerstone prohibition against false or misleading advertisements.
William Hornsby - September 16, 2020
Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!
Jay Harrington - September 14, 2020Nothing But the Ruth! | Now is the time to devote more energy to your content marketing strategy. Takeaways from "Corona Marketing: What Marketing Professionals Need to Do Now to Survive the Crisis" by Joe Pulizzi.
Ruth Carter - September 10, 2020
Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.
Gina Rubel - September 9, 2020Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.
Theda C. Snyder - August 31, 2020Karin Conroy | If you stop at SEO, you’re cheating yourself out of the opportunity to convert more visitors into loyal, longtime clients.
Karin Conroy - August 19, 2020
Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.
Gina Rubel - August 13, 2020
Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.
Tatia Gordon-Troy - August 6, 2020
Sign up for our free newsletter.
