Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Josh Blandi | Using legal data for strategic law firm positioning means knowing where the chips are falling before the next hand is dealt.
Josh Blandi - September 15, 2021
Annette Choti | If your social media strategy is not creating the engagement with potential clients that you crave, consider these nine steps to relieve the suffering.
Annette Choti - September 9, 2021Nothing But the Ruth! | Takeaways from the second edition of Joe Pulizzi's "Content Inc."
Ruth Carter - August 21, 2021
Karin Conroy | Authentic stories help develop your firm’s personality and credibility, creating stronger trust on the part of your target audience.
Karin Conroy - August 2, 2021
Brendan Nelson, General Manager, Legal Business Solutions, LexisNexis, highlights what marketing and BD efforts distinguished high-performing firms during the pandemic.
Brendan Nelson - July 28, 2021
Sally Schmidt | Ways to maintain your marketing efforts even when your plate is full.
Sally J. Schmidt - July 26, 2021
Product Review | ConvertIT full-scale online presence solution for law firms. Website development, delivery, and maintenance of a complete law firm website.
Jared Correia - July 23, 2021
Josh Blandi | Taking advantage of litigation data when scoping out which laterals to hire, which law practices to purchase — and, more importantly, which to avoid.
Josh Blandi - July 14, 2021
Julie Savarino | Certain pandemic workplace changes will continue on. At least for a while. This list starts with fewer handshakes.
Julie Savarino - July 9, 2021
Annette Choti | If you'd like to start a podcast for your law firm, here are tips to help you begin and keep going.
Annette Choti - July 7, 2021
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