Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
"It's not an imitation, it's a tribute." | Bob Denney passed away in October. In his honor, Will Hornsby borrows his format as he looks back over the recent past and a bit into the coming year.
William Hornsby - December 28, 2021
Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.
Sally J. Schmidt - December 14, 2021
Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.
Ruth Carter - December 13, 2021
The Thought Leader Collaborative (the “Lab”) is an online training program and membership site that helps lawyers and legal marketers grow legal practices using LinkedIn. As a member of the Lab, you’ll have access to the resources you need to ...
The Editors - December 8, 2021Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.
Theda C. Snyder - December 1, 2021
Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?
Yuliya LaRoe - November 16, 2021
Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.
Annette Choti - October 28, 2021
Lawmatics Client Intake Checklist | The client intake process is one of the most time-consuming parts of being a lawyer. Here's how to streamline the process.
Lawmatics - October 27, 2021
Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?
Tea Hoffmann - October 27, 2021
Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.
Sally J. Schmidt - October 19, 2021
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