Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
You’ve spent thousands of dollars building and refining your law firm website, in hopes it attracts lots of new clients. But have you thought through the various legal issues surrounding the use of websites to market a practice? If not, you ...
Brian Powers - April 3, 2022
Sally Schmidt | After two years away from in-person conferences, tradeshows and other large gatherings, your skills may be rusty.
Sally J. Schmidt - March 29, 2022
Nothing But the Ruth! | Ruth Carter redirects her work week by volunteering at an animal farm on Mondays and it's making her a better lawyer.
Ruth Carter - March 21, 2022
Jay Harrington | Five rules to building a personal brand that breaks through the noise.
Jay Harrington - March 7, 2022
Gina Rubel | I’ve been thinking about what it means to lead a company through crises and how each crisis affects law firm leaders.
Gina Rubel - March 3, 2022
In this hot job market, you never know when an opportunity will find you. A recruiter's tips on being an attractive candidate.
Anna Sanders - March 2, 2022Sally Schmidt | Know the people who know the right people.
Sally J. Schmidt - February 25, 2022
Analog Attorney | This productivity planner for legal marketing is based on solid psychological principles and setting simple, achievable goals.
Bull Garlington - February 23, 2022
Nothing But the Ruth! | Ruth Carter interviews HBT Marketing Chief Creative Officer Nancy Harhut about getting responses to your emails.
Ruth Carter - February 22, 2022
Annette Choti | The content you develop and publish needs to be the right content for your target audience.
Annette Choti - February 14, 2022
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