Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Teddy Snyder | Smart marketers: Check out these suggestions for teasers to get people to open that email or click on your social media link.
Theda C. Snyder - December 1, 2021
Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?
Yuliya LaRoe - November 16, 2021
Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.
Annette Choti - October 28, 2021
Lawmatics Client Intake Checklist | The client intake process is one of the most time-consuming parts of being a lawyer. Here's how to streamline the process.
Lawmatics - October 27, 2021
Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?
Tea Hoffmann - October 27, 2021
Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.
Sally J. Schmidt - October 19, 2021Nothing But the Ruth! | Ruth Carter interviews Joe Pulizzi, author of "Content Inc.," on tactics that apply to the legal industry.
Ruth Carter - October 4, 2021
Sally Schmidt | Whether it's informal conversations with referral sources or formal presentations with prospects, lawyers often are their own worst enemies.
Sally J. Schmidt - September 27, 2021
Nancy Slome | Like a present that arrives days after your birthday, the client alert’s impact is greatly diminished if it’s too late or never opened.
Nancy Slome - September 21, 2021
How do you maximize productive time while ensuring everyone contacting you receive a responsive, personal experience? The answer lies in virtual receptionists and live chat.
Ruby - September 20, 2021
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