Mark Homer | Start gathering the needed marketing metrics as early as possible so you have a baseline to compare your marketing investments against.

Product Spotlight | MyCase's guide highlights Client Intake, Internal Communications, Obtaining Client Signatures + Countersignatures, and 2-Way Text Messaging tools designed specifically for law firms. 

Sally Schmidt | A lot of marketing initiatives let people give you permission to reach out and build the relationship. Work it to your advantage.

Gray Robinson | If you are increasingly reacting to emotional triggers with angry outbursts, panic or fear, you may be on a slippery slope to lawyer burnout.

Julie Savarino | If your law firm has neglected online marketing since the pandemic, here are smart tips to turn it around.

Product Review | Selecting generic law practice management software fails law firms, and should not be the default: Enter Abacus Practice Areas Suites.

ABA TECHSHOW 2021 had a fantastic slate of programs at virtual attendees' fingertips. Today a few practice management and technology experts share a sampling of top session tips.

Joshua Peck | Accept your PR firm's guidance — with a grimace if you must or with a smile, if you know what’s good for you.

Sidebar Product Spotlight | Cashback loans across a variety of student debt refinancing lenders to help you pay off your law school student loans faster.

Sponsored | Smokeball’s automatic time tracking helps lawyers work remotely with increased billing, transparency, and management reporting.