Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. When it works, it’s powerful. (Here’s how HubSpot describes it.) Experiential marketing is a hot trend in content marketing. For lawyers, the […]
September 20, 2019 0 11
If it feels like the business of practicing law is getting harder every year, you may be right. Kristin Tyler has a road map for a new law firm business model for 2020 and beyond.
Originally published September 19, 2019
Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.
September 16, 2019 0 1
Infographic | You spent a lot of time perfecting that article. What will you do with it now (besides sending it to your mom)? Here are Ari Kaplan's tips on getting more mileage out of your hard work.
September 13, 2019 0 1
Let's unpack ABA Model Rule 7.1, Communications Concerning a Lawyer's Services.
Originally published September 11, 2019Your bio is your calling card, but lawyers frequently miss the mark on what to include.
Originally published September 10, 2019
Video | Nicole Abboud "Lead Like a Lawyer" No. 3
September 9, 2019 0 1
Kim Lozano says writing well means learning to rewrite well. First, step away.
September 9, 2019 0 1
If you find yourself on the receiving end of unconstructive conflict and feel shamed, blamed or manipulated, here are ways to de-escalate the situation.
Originally published September 5, 2019
New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.
Originally published September 4, 2019
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