Pro tips from Stefanie Marrone on how to become more visible on Twitter, creating a content strategy to enhance your personal brand.

You want to come across as erudite, not clueless.

You can’t passively sit by and wait for prospects to stumble upon your attorney bio. Jay Harrington explains how important it is to funnel people in the right direction.

Data migration (AKA "moving your stuff"): It’s the biggest fear of every single law firm, ever. Josh Taylor has a plan to help you get over it.

Jared Correia predicts that modern law firms will eventually tailor their pricing plans to consumer expectations — it’s merely a question of when.

Video | Nicole Abboud "Lead Like a Lawyer" No. 4

Feeling like the big firms are eating your lunch? That’s because they are. Susan Kostal on LexisNexis CounselLink's newest annual trends report on corporate legal department spending.

Experiential marketing is, simply, about creating memorable experiences that raise brand awareness and engagement. Not just events, but experiences that create a real connection and, ultimately, drive leads and new business to your doorstep. When it works, it’s powerful. (Here’s how HubSpot describes it.) Experiential marketing is a hot trend in content marketing. For lawyers, the […]

If it feels like the business of practicing law is getting harder every year, you may be right. Kristin Tyler has a road map for a new law firm business model for 2020 and beyond.

Lessons for Women Lawyers | Despite initial heartaches and rejections, my perseverance and determination reaped tremendous rewards.