Working long hours at home means the gap between your office chair and your La-Z-Boy is as thin as a sheet of legal-size paper. So, if you’re reading your last brief and it’s just "all work and no play make Jack a dull boy" over and over, you may want to pack your attaché and take your increasingly stir-crazy self to a third place. A place (it's not your office and it's not your den) can make you more productive.
Originally published July 3, 2018
In deference to the time-honored struggle of what to write about, I herewith present how to get great content from the much-trodden trope of “What I Did on My Summer Vacation.” Write yours now, so that when school starts in late August or early September, you’ll be ahead of the curve. Consider it my summertime content strategy gift.
July 2, 2018 0 0
We asked the practice management technology experts: What can a law firm do to make a hacker's job harder these days? Here's advice you can use to fight the good fight — and stay out of the cyber crosshairs — from Heidi Alexander, Sheila Blackford Andrea Cannavina, Tom Lambotte, Sharon Nelson and John Simek, Lee Rosen, and Emily Worley.
Originally published June 29, 2018
Making the decision to start a law firm is difficult. It’s nothing but nerve-wracking until you press start and you’re into it — without a safety net, and too busy to care about hypotheticals anymore. The choice to move forward with launching is multifactored and different for everyone. That said, everybody has the same thought: I […]
Originally published June 28, 2018
Many authors speak highly of their experience with Amazon while others call it a necessary evil. As an aspiring author, you should know that you have choices for where you ultimately will sell your book. But also know that Amazon is still considered “king” of the self-publishing space, and people will expect to find your book there no matter where else it might be.
Originally published June 27, 2018
Google uses "citations" — also known as “business listings” or “linktations” — on sites such as Yelp, Facebook, Avvo and Justia to confirm that you are who you say you are. Building these citation sources at scale won't take you to the top of Google Maps, but inaccurate business information will absolutely result in losing clients to your competition. So how does a law firm ensure its hard-earned marketing dollars aren’t walking into a competitor's office?
Originally published June 26, 2018
In an issue of Strategy+Business, management guru Tom Peters suggests a number of books he considers valuable to read. In the interview, he quotes a respected business leader friend who argues that the No. 1 problem with big company CEOs is "they don’t read enough.” While it's impossible to stay on top of everything, Peters urges us to read, voraciously.
Originally published June 25, 2018
Sometimes your day is cruising happily along. Then some bump in the road — or a major pothole — comes along to derail you from the easy life. And then there are days when everything seems to go wrong all day long. Life isn't always easy, but there are steps you can take to make your days better. Here are five.
Originally published June 22, 2018I participate in a lot of law firm retreats and meetings, but one will always stand out. I was talking with representatives of the firm before the retreat kicked off when one of the partners pulled me aside, pointed out another firm partner and asked me who he was. Now, keep in mind that this wasn’t a 1,000-lawyer firm; the firm had fewer than 100 lawyers. And I didn’t even work there. It is a good illustration of how siloed law firms often are into practice areas, offices or working teams. When attending firm meetings, the tendency for many lawyers is to sit with people they already know. Yes, you are giving up your time and want to enjoy yourself. But if you don't take a strategic view of your participation, you waste a great opportunity to build your internal profile and network.
Originally published June 21, 2018
While there are many factors that will influence the selling price, these five will get you started in evaluating — and increasing — your practice's value.
Originally published June 19, 2018