Producing content that serves readers and the business objectives of the publisher — in this case, your law practice — is the No. 1 goal of a content strategy. Building an effective body of content requires consistent outreach. If you’ve been at it for a while, you know the work that’s involved. So what happens when there’s a glitch in the publication machine? ... The solution is preparing for that eventuality.

Those who know me know I love sports. So, it should come as no surprise that I follow sports-related teams, figures and organizations on social media. About twice a year, I run across a list targeted at young would-be athletes of things that require “zero talent” — things like attitude, work ethic and being coachable. When the list popped up again recently, many of the factors struck me as appropriate for lawyers who would like to be rainmakers but claim they are not “naturals.”

You have an 80 percent chance of a malpractice suit, according to the ABA. Find out how to beat the odds. Have you ever awoken in the middle of the night in a cold sweat because you were worried you might have blown a statute of limitations date? If you have, that’s a solid indication that you’re in the right field, says Nerino Petro, Esq., technology co-editor for the ABA "GP|Solo Magazine."

ABA TECHSHOW is great for keeping up with hot topics like artificial intelligence, the blockchain, and cybersecurity.

I know very few attorneys who are really comfortable networking. I think that’s true of most businesspeople. Even those who are naturally outgoing tend to clam up once an otherwise purely social situation acquires a business networking aspect. Your mind is informing you, perhaps subconsciously, that now money is on the line and you should be nervous. That all makes sense. But, it’s also common knowledge that one of the triedest and truest ways to acquire business is to be more likable than the next guy or gal. Of course, it’s harder to be likable when you’re nervous. Fortunately, there are some Jedi mind tricks you can play to psyche yourself into becoming a better marketer.

When it comes to your website and marketing campaigns, data is your best friend. Better decision-making can happen when you better understand how visitors are getting to your site, and what they are doing once they get there. In a previous post, we looked at how Google is becoming your new website home page, with all the Google My Business features it continues to add. Understanding how potential clients are interacting with your “Google home page” and segmenting out the traffic coming to your actual site are vital in terms of information. And they are measurable with the use of UTMs.

Microsoft’s idea of attractive headings doesn’t suit most legal documents. But you can permanently change your default heading styles so you can start every new document with headings in the right typeface and font color. One of the first things that legal users of Word want to change is the default font settings, particularly for headings. After all, legal documents don’t generally have big blue text.

Online lawyer directories offer an array of benefits, for both marketing your practice and SEO. These include the ability to participate in community discussions, position your firm as an authority in a specific practice area, obtain reviews and earn links. If your goal is to gain more leads from search and the internet, the directories named here offer some of the best opportunities to help you get there.

If you’re wondering whether blogging helps with your search engine results, it does. Here’s what happened when I started blogging about a new law. My goal was to break this law down into the elements that businesses need to know about and that relate to their operations.

How much should you actually save for retirement? Everyone from your brother-in-law to your favorite (or least favorite) financial pundit has a view. But, are those opinions even remotely accurate? As opposed to pontificating about retirement rules of thumb, let’s use financial planning software and look at an example. Before we dive in, note that […]