Clio’s built in credit card processing, Clio Payments, makes it easy for law firms to get paid. No other integrated payment system is easier to implement. Better still, Clio Payments is cheaper than any other payment solutions offered to law firms. When a law firm chooses Clio as their practice management software, they receive industry leading payment features including
Originally published July 21, 2016
Recently I offered suggestions — aimed at Gen Xers and Baby Boomers — for improving communication with millennials. Here is the promised corollary version: Guidelines to help millennials communicate with Gen Xers and Baby Boomers. It's not about you. One of the most important things you can do when communicating — whatever the medium — is to consider the preferred communication style of your audience. Adjust your format, style and tone to best fit the situation. The preferences of your recipient trump yours.
July 20, 2016 0 1
It’s always interesting to me how many lawyers still think a successful law practice centers on knowing lots of legal principles. The reality is, that couldn’t be further from the truth. It’s true that you know how to read analytically, how to quickly assess, review and assimilate case law and statutes. You have a good appreciation of the sheer depth and complexity of legal analysis. These things are necessary but insufficient.
July 19, 2016 0 0Last month, I was asked to speak at BlogPaws, a national conference for pet bloggers. (Yes, I got to take Rosie the basset hound with me.) I was part of a panel that presented a three-hour workshop called "Legal Dos and Dont's of Blogging and Social Media." This time, I deployed some new techniques to maximize the impact of our talk, and I think they worked.
Originally published July 18, 2016For almost 14 years, I’ve answered my telephone at the South Carolina Bar and taken questions from lawyers and their staff. Questions about case management software are probably in the top three reasons for calls. (I used to distinguish between practice management software, which includes front- and back-office functions, and case management, which has front-office […]
Originally published July 15, 2016
In Part 1 of "Purge Toxic Clients," we walked through how to identify a bad client. Today, having identified them, let's look at how to actually end the relationship. When ending a client relationship, you have three goals: 1) Politely explain the situation; 2) Be professional — you never know where people will be five, 10 or 15 years in the future; and 3) set clear expectations of what to expect from you next.
Originally published July 14, 2016
You can create a video that simply exists on your website, or you can create legal videos that help you capture new clients and cases. While there is no magic formula to creating effective legal video content, there are general rules and guidelines you can follow to ensure that your video is positioned for success. If you’re venturing into the realm of video marketing for the first time (or if you’re looking to fine-tune your content to achieve the best results), here are five common characteristics of highly effective legal videos.
July 13, 2016 0 0
Question: How can I get my partner to cross-sell me to her great contacts? One of the toughest nuts to crack in a law firm is getting that important introduction to someone else's client. You know they need your expertise and experience, and you're positive it would be good for the firm. Too often, though, your partners hold their clients so close they lose sight of what those clients may need from others. Here's advice from the Legal Marketing Association's Adam Severson and Lisa Simon.
Originally published July 12, 2016
With so many choices (and new features being added constantly), shopping for practice management software can be overwhelming. So, we asked the practice management technology experts for a little perspective. First, what’s their best advice on making the decision, especially for smaller firms considering switching programs or investing for the first time? Then, what’s the […]
Originally published July 8, 2016Years ago, someone told me about an accounting firm’s business development training philosophy. The firm had developed a continuum from 1 to 10, where “1” was something like “Would recognize me on the street,” and “10” was something like “Take family vacations together.” They asked the professionals to list their top contacts and indicate where each one fell on the continuum. After this exercise, the firm advised the accountants that their goal should be to move each contact up one number per year.
Originally published July 7, 2016