I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I was pleased to see at least one of the 3,500 attendees was from a law firm marketing department.) By the end of the event, my head was buzzing with ideas to apply to how I write blog posts — as well as tactics I can use to make sure my existing content reaches a broader audience searching for legal information. Here are highlights from the sessions I attended.

If you spend time typing, you’ve very likely found "copy and paste" to be two of your best friends, on any computer system. But if having one copied item available is good, wouldn’t more be better? I've discovered that clipboard managers can be a great time-saving tool.

Enterprising Lawyer Q&A: Kimberley Motley, a practicing attorney since 2003, has worked in Afghanistan since 2008. She is the first foreigner to litigate cases in Afghanistan's criminal and commercial courts. Kimberley currently represents clients on every continent except Antarctica — including individuals from international corporations and NGOs, as well as embassies and ambassadors around the world. She has been featured in Vanity Fair, New York Times, Wall Street Journal, London Times, CNN, BBC and the Today Show to name a few. Learn more about her story here.

We know that free-play is important to the development of children. But it’s also really important in the life of an adult. You may think you don’t need to play, that you don’t have time to play, but there are good reasons to incorporate play into your life. But what is play?

“I over-exaggerated.” It was impossible to miss the world’s derision for Ryan Lochte’s poor word choice. The Olympian was trying to explain his lies about how he found himself at the wrong end of a gun after a night of partying in Brazil. Indeed, “over-“ is a prefix meaning excessive or excessively. But there is no such word as “over-exaggerate.” And yet, many words with this prefix seem as silly as Lochte’s grammar misstep. “Over-smooth” is an adjective, but it’s hard to imagine how a surface could be more smooth than just “smooth.” You could correctly call the witness who shoots off his mouth “over-talkative”, but doesn’t “talkative” make the point?

"Under-promise and over-deliver." You’ve probably heard the phrase. But do you really understand what it means? Most of your unhappy clients would never have become disgruntled if you'd had protocols in place to properly set their expectations the day you signed them up. Before you take your next new client down that confusing, frustrating road commonly referred to as the “legal process,” let's look at two big reasons it is so important to set realistic expectations for your clients. Up front.

Launched in 2008, Evernote rose in popularity because it solved a major constraint in our productivity — recognizing the changes in the way we actually work, access information and communicate. We no longer work on just a desktop or a laptop. We aren't just working out of Windows Explorer or Apple's Finder. We want access to our most important stuff on all of our phones and devices, anywhere we are.

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

From my office window, I can see my neighbor, Mickey Wilson, an international "slackline" champion, practicing spectacular flips and turns on a two-inch wide strip of webbing six feet in the air — pushing himself to master new tricks and invent others. By far, my favorite moment is when he pauses, bouncing lightly on both feet, eyes fixed on the line ... then explodes straight up, arcing into an amazing gymnastic feat. It's during the pause when he "gets his mind right" to try something difficult.

Shawn Healy | If you do not recognize the sources of your stress, you will feel powerless to do anything about it.