The proliferation of smartphones and tablets in the workplace has dramatically changed how business is conducted, and the legal profession is no exception. Nearly everyone has a mobile device, but how many of us use these devices to their full potential? Think about how you are using your smartphone in your daily affairs. Can that same technology do even more to help you give your clients the best possible representation?
Originally published February 5, 2015
My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring entrepreneurs and others interested in franchising learn more about it. Sure, I thought it would benefit me as well. But I wasn’t 100 percent clear on how it would help my practice. I just knew it was an opportunity to try something different. The response and level of engagement I have received since launching has blown me away. To date, I have completed over 100 episodes, and Franchise Euphoria is a top-rated iTunes Podcast. It has been downloaded thousands of times and listened to in 82 countries and growing. Beyond the numbers, there are three significant ways that my podcasting has boosted my law practice.... READ THE REST
Originally published February 4, 2015
There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences and attitudes. More than 450 readers responded to the survey, including 340 lawyers (56% female, 44% male), weighing in on their use of social media and their perception of its value. There were some surprises, of course, along with confirmation of things we knew all along. ... READ THE REST
Originally published February 3, 2015
In 2014, I spent a lot of time focused on the future of lawyers. One highlight of that was spending time with legal futurist Richard Susskind, who was our guest at the Oklahoma Bar Association's annual meeting in November. I also met and listened to Indiana University law professor William Henderson (recently named "most influential" person in legal education). Henderson brings as much data and analysis to the future of law discussion as anyone. I myself addressed several state and local bar meetings about my thoughts on the future of law, in particular for solo and small firm lawyers. So how do I advise solo and small firm lawyers to brace for the future? Here are a few thoughts. ... READ THE REST
Originally published January 30, 2015
Do you ever feel like everything you do is for someone else — be it clients, colleagues, staff, family members, the kid at the door selling candy bars to fund his class trip — when, truth be told, you are feeling pretty darn needy yourself? Most of us feel that way from time to time, but if you can't shake it off, something must be done!
Originally published January 29, 2015
If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can start now and get the Internet to roll up its social media sleeves and really go to work for you. For our new 50-plus-page e-zine, “Connected: A Lawyer’s Guide to Social Media Marketing,” we asked some of the smartest legal marketers we know to survey the social media landscape and share their ideas to help you use it more effectively for client development. ... GET YOUR FREE COPY HERE
Originally published January 28, 2015
Many lawyers are uncomfortable discussing money with clients or prospects. Yet without a discussion about fees, it is unlikely you will get the business.
Originally published January 27, 2015
In nearly seven years of building and leading a company that provides practice management solutions for the legal profession, you hear a lot about the pains and joys of being a lawyer. I’ve engaged with hundreds (if not thousands) of lawyers and legal professionals in that time and all of them have their stories to share. Among those who have experienced the benefits of cloud computing, one thing is evident: They love what the cloud has to offer. Here are five things that stand out. ... READ THE REST
Originally published January 23, 2015
What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives five times more traffic from business owners than any other platform of its kind. What’s more, built-in sharing tools let you easily post to your social media accounts. But tapping into the SlideShare audience requires more than simply posting your live presentation deck. ... READ THE REST
Originally published January 22, 2015
Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing that a "Caillou" episode is coming on the television, and knowing that you won’t have the dexterity to swiftly change the channel, lies somewhere between being eaten by a hippopotamus and feeling the Earth approach the Sun. ... But, the thing is, little kids love Caillou. ... So, from the perspective of the creators of the Caillou universe, they don’t care whether kids’ parents like it, because the parents aren’t the target audience. There is, of course, a lesson to be learned here. An Audience of One. Lawyers have a long-standing problem when it comes to developing marketing content, which should be their bread and butter. Even if you can’t directly say so, in some cases, you’re selling your expertise. The problem is that lawyers write for themselves, not for an audience. ... READ THE REST
Originally published January 21, 2015
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