If you use WordPress for your blog or law firm website, you may know that this month the WordPress community faced perhaps its largest brute force attack. Reports from around the web confirmed a large botnet was using brute-forcing passwords to attack WordPress and Joomla sites. While there are a variety of ways hackers can try to attack your site, if you follow some basic security measures, you can protect it and avoid the overwhelming majority of common attacks.
Originally published April 22, 2013You never stop learning. And with so many big conferences this time of year, there's no shortage of opportunities. This week the Association of Legal Administrators held its 2013 Annual Conference and Exposition, covering a wide spectrum of law practice management topics, from leadership to finance to, yes, social media. We asked Lorri Salyards, a longtime law firm manager and ALA leader, to share five things she learned there. ... READ MORE
Originally published April 19, 2013Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this edition of "Ask the Experts" we hear from Legal Marketing Association members Tina Emerson, David McCann and Stacy Smith ... READ MORE
Originally published April 18, 2013Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After 40-some minutes, this 30-year-old coach with precisely one year of head coaching experience had won me over. Was it his appreciation for the University of Minnesota and its facilities? How he handled questions from the media? His promise to run an up-tempo offense? Sure, all of these things factor in. But the real reason I was sold can be boiled down to one word: enthusiasm.
Originally published April 17, 2013Maybe it's time to accept that email just wasn't designed to do all the things we try to get it to do. Like manage projects and files, share documents or (groan) schedule meetings. It's not just that it's considered "old-fashioned," but with so many other options for collaboration and communication, email may soon be downright obsolete. Just ask your teenager to check his email and see what the response is! ... READ MORE
Originally published April 16, 2013Social media. A familiar topic for me, and a staple now at ABA TECHSHOW. I'd be remiss if I didn't say I walked into the session, "Social Media as Information Gathering Tool," a skeptic last week. Obviously, social media is an information gathering tool. Though I've said social media will be a defacto aspect of eDiscovery, I now understand why it has taken a few years for that to be true. The session totally blew my mind on how ridiculously lame social search functionality is. Okay. Maybe that's a little too strong. How ridiculously arcane social search functionality is. With the exception of Google+, every single one of them requires a number of hoops to jump through, both to search what you need and to get to Advanced Search options.
Originally published April 15, 2013Just kidding with the 999—though we could easily report on hundreds of ideas exchanged at the Legal Marketing Association Annual Conference this week in Las Vegas. More than 1,300 legal marketing professionals gathered there to share secrets and strategies on how to develop business in the “new normal” legal economy. But for this Friday Five, we asked Mark Beese to bring back just a few take-aways to sharpen your marketing and business development efforts.
Originally published April 12, 2013Top tips from Reid Trautz, Sharon Nelson, John Simek, Catherine Sanders Reach and Marc Metheny.
Originally published April 11, 2013Last month, I had the pleasure of attending the South by Southwest Interactive Track in Austin, Texas. This conference focuses on business and social media. I came away from the week with my head buzzing with ideas. Among them were concepts from a fantastic session I attended on unique businesses. One of the panelists, Scott Chacon of GitHub, had simple but incredible suggestions for solving problems more effectively. ... READ MORE
Originally published April 10, 2013I'm lazy, and that’s a trait I try to take advantage of whenever possible. How? By relying on every software automation function available to me. If the software will do my work, I'm darned well going to let it. Not only is it faster (leaving me more time to garden if the snow ever melts), but software makes fewer typos than I do when left to my own non-automated fingers.
Originally published April 9, 2013