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Really Good Marketing Ideas!

Tell the truth. You’re always on the lookout for a few really good marketing ideas. We all are. Even the world’s busiest lawyers are interested in the possibility of new (better!) clients. Because it is just so hard to go out looking for clients. All. The. Time. Right? Well, that's what our new and free bonus download is all about: How to (Really) Get More Clients This Year. ... KEEP READING AND GET THE DOWNLOAD

Originally published January 18, 2013
Last updated August 21, 2018
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Seven Tips for Making the Move from BigLaw to Solo

In recent years, as we all know, large law firms cut back on hiring, laid off staff and, in a handful of high-profile cases, dissolved. Consequently, we've seen a surge of interest in “going solo” among current and former BigLaw associates and partners. While the impulse is understandable, there are a host of issues to keep in mind when considering a leap from a large law firm to a solo practice. Here are seven of the major ones ... READ MORE

Originally published January 17, 2013
Last updated October 18, 2018
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Personal Assistant Apps: The Options

In his series on apps for Android-using lawyers, The Droid Lawyer blogger Jeffrey Taylor has covered note-taking and digital dictation. Today, he covers those nifty voice-command apps that help turn your smartphone into a digital personal assistant. When someone says “mobile personal assistant,” most of us think of the Apple iOS’s Siri. That lovable digital assistant took the world by storm, changing the way we interact with our mobile devices. Of course, being an Android lover, I bemoaned the fact that Apple beat the Google guys to that tremendous innovation. However, Apple’s glory wasn’t long lasting, as Android developers jumped on the tracks and started racing to build a Siri look-alike. ...

Originally published January 16, 2013
Last updated June 1, 2020
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Adobe Reader XI: A Worthwhile Download for Lawyers

Mostly in life, you get what you pay for. And when you pay nothing, you don’t often get much in return. Sometimes you get more than you bargained for, but not in a good way. Once in a great while, though, you get an unexpected prize. Adobe Reader XI, Adobe’s free PDF reader software, is one of those prizes: A rare, good, free thing.

Originally published January 15, 2013
Last updated October 20, 2020
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Create a Local Google+ Page for Your Law Firm

This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Google+ here. Instead, this post is intended to help you avoid some common mistakes when building your firm’s Google+ page so that, among other things, your listing will begin to appear in local search results. Merely creating your page will not guarantee high visibility for your firm in local results, of course, but it's a start.

Originally published January 14, 2013
Last updated October 10, 2024
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multitasking

Get Real About Marketing

Ready to ratchet up your marketing? Perhaps business is slower than you'd like, or you just don’t like the direction your practice is taking—too much repetition, not enough challenge? Maybe it's time to refocus your practice. Or maybe you need to stop waiting for others to "do something," and start bringing in your own clients. Regardless, first let's get clear on the realities of marketing legal services in 2013.

Originally published January 11, 2013
Last updated March 12, 2021
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Five Ways to Have a Much Better Day

What you do (or don't do) to begin your day can determine how you feel for the rest of the day—whether you're focused or distracted, energized or tired, positive or grumpy. That's why it's so important to develop strong productivity practices for first thing in the morning. Here are a few good habits to include in your routine to get your day started correctly. Try them and see what a difference it makes.

Originally published January 10, 2013
Last updated October 19, 2019
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WordRake: Clearing the Clutter from Legal Writing

It seems excellent lawyers do not always produce excellent legal writing. Whether due to a lack of time, of mental energy, of colleagues available to proofread, or of awareness of just how bloated a legal document can get, good lawyers sometimes can—and do—send out bad documents full of extra, meaningless words. Those interested in a quick, inexpensive tool to help them unclutter their writing should consider WordRake. This software program, developed by Gary Kinder based on his years of experience helping lawyers improve their writing, works with Microsoft Word 2010 to help lawyers move beyond basic spell-checking and proofreading to achieve clearer writing. .... READ MORE

Originally published January 9, 2013
Last updated October 16, 2018
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Put Down the Phone and Back Away Slowly

The National Technology and Data Association (NTDA), a Virginia-based nonprofit focused on technology-related economics, combined with support from the Data Transfer Registrar (DTR), a governmental database logging national data transfer rates and formed via grants from the Congressional Data Mining House Subcommittee headed by Senator Peter Griffin of Massachusetts, recently completed a three-year study that found 88 percent of all lawyers under the age of 35 utilize smartphones during 92 percent of their workday, which occurs 60 percent of every total workweek, at a minimum.

Originally published January 8, 2013
Last updated July 17, 2018
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Pickin’ Up What You’re Puttin’ Down: Locating Your Files

In many ways, being a lawyer is still about pushing paper, even if much of that "paper" is now kept electronically, with redwelds and staples going the way of the triceratops and woolly mammoth, respectively. Certainly, the chief allure of electronic files is that you can find what you need faster ... no more frantic, headlong dashes into a cold storage room, and a resulting drill-tip search through rows and file folders and papers, large, small, crinkled. Of course, this only works when you know where you’re saving stuff, and how to retrieve it. If you don’t and can’t, paper can still push back, hard. ... READ MORE

Originally published January 7, 2013
Last updated April 13, 2019
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