Don’t Just Spray and Pray

Done right, e-mail marketing can be a powerful way to communicate your expertise and care to clients, while strengthening the relationship you already have. But if you’re not careful, your e-mail marketing can also deliver a real sucker punch to your reputation. Instead of "spray and pray," try these basic techniques.

March 1, 2011 0 0 0
outlook conversation view

A Better Way to Start Your Outlook E-mail Day

What’s the most important e-mail you need to review this morning? It’s rarely what arrived overnight. By default, Microsoft Outlook opens to Inbox, but it doesn’t have to. Instead, you can tell Outlook to start by opening the folder of your choice first.

Originally published February 28, 2011
Last updated May 6, 2018
0 0 0
Lawyer jumping law firm associates

Stress Busters

Sometimes the stress gets so bad you think your head will explode. Oh, we know the feeling. For this week's Friday Five, we've found some terrific resources and ideas for things you can do to get some relief. Relax and check them out.

Originally published February 25, 2011
Last updated February 18, 2019
0 0 0
T-Rex with open mouth jerks at work

Late … Again?

It didn’t matter whether she had asked for the meeting, or how much her secretary or associates cajoled her. Rebecca always arrived late, in a flurry of activity and perfunctory apologies. For most of us, being late is an accident, a mistake or an occasional oversight. But there are people like Rebecca for whom being late is a bad habit, like picking your nose or adjusting your private parts in public. Here’s what being habitually late says to your clients.

Originally published February 24, 2011
Last updated April 28, 2018
0 1 0

Managing Up

No one has more impact on the kind of work you do, and the opportunities you receive, than the person you work for—whether a senior partner, group leader or client. Even when you move on, they can make or break future opportunities as a referer or reference. Wendy Werner says it's just common sense to "manage up" and make the most of each relationship. Here's how.

Originally published February 23, 2011
Last updated March 14, 2021
0 1 0

Skype 201: For Your Law Firm

In Skype 101, Lincoln Mead provided a primer on how to get started using the VoIP communications system to talk long distance easily—and cheaply. While many enjoy it for personal use, did you know it can also support a small or medium-sized law firm? Here’s how.

Originally published February 22, 2011
Last updated April 9, 2018
0 0 0

Create Legal Annual Reports for Your Clients

We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas about what that report should include.

Originally published February 21, 2011
Last updated August 13, 2019
0 1 0

Enjoy Yourself!

It’s the weekend and time to give in to a little fun. If you can’t get out because it’s still too snowy—or you blew through your entertainment budget last weekend—here’s a list of online places to chill you out, cheer you up or inspire you to try something new. (Caution: Some of these were responsible […]

Originally published February 18, 2011
Last updated April 10, 2018
0 1 0

An Antidote to Filter Failure

Clay Shirky, Internet expert and author of Here Comes Everybody, says “It’s Not Information Overload. It’s Filter Failure.” Enter Alltop, my personal favorite way to keep on top of everything that I need to be “expert” about. The Alltop folks say it is their purpose to help you answer the question, “What’s happening?” How is that different from […]

Originally published February 17, 2011
Last updated May 5, 2018
0 0 0

Take a Risk: Trust

Some of the best advice we've heard comes from "Resolutionary" Stewart Levine, who says we need to learn to trust ourselves, move on and stop worrying whether or not we've made a mistake. Even better, he says, learn to trust other people. The habit of untrusting can cause incalculable damage to yourself, your clients and those closest to you.

Originally published February 16, 2011
Last updated October 19, 2019
0 1 0

Welcome to Attorney at Work!

Sign up for our free newsletter.


All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.