Done right, e-mail marketing can be a powerful way to communicate your expertise and care to clients, while strengthening the relationship you already have. But if you’re not careful, your e-mail marketing can also deliver a real sucker punch to your reputation. Instead of "spray and pray," try these basic techniques.
March 1, 2011 0 0 0What’s the most important e-mail you need to review this morning? It’s rarely what arrived overnight. By default, Microsoft Outlook opens to Inbox, but it doesn’t have to. Instead, you can tell Outlook to start by opening the folder of your choice first.
Originally published February 28, 2011Sometimes the stress gets so bad you think your head will explode. Oh, we know the feeling. For this week's Friday Five, we've found some terrific resources and ideas for things you can do to get some relief. Relax and check them out.
Originally published February 25, 2011It didn’t matter whether she had asked for the meeting, or how much her secretary or associates cajoled her. Rebecca always arrived late, in a flurry of activity and perfunctory apologies. For most of us, being late is an accident, a mistake or an occasional oversight. But there are people like Rebecca for whom being late is a bad habit, like picking your nose or adjusting your private parts in public. Here’s what being habitually late says to your clients.
Originally published February 24, 2011No one has more impact on the kind of work you do, and the opportunities you receive, than the person you work for—whether a senior partner, group leader or client. Even when you move on, they can make or break future opportunities as a referer or reference. Wendy Werner says it's just common sense to "manage up" and make the most of each relationship. Here's how.
Originally published February 23, 2011In Skype 101, Lincoln Mead provided a primer on how to get started using the VoIP communications system to talk long distance easily—and cheaply. While many enjoy it for personal use, did you know it can also support a small or medium-sized law firm? Here’s how.
Originally published February 22, 2011We all know it’s much easier to generate new business from current clients than to go out and get brand new clients. But how to go about it? Here’s today’s suggestion: Create a Legal Annual Report for your best client. Jordan Furlong has ideas about what that report should include.
Originally published February 21, 2011It’s the weekend and time to give in to a little fun. If you can’t get out because it’s still too snowy—or you blew through your entertainment budget last weekend—here’s a list of online places to chill you out, cheer you up or inspire you to try something new. (Caution: Some of these were responsible […]
Originally published February 18, 2011Clay Shirky, Internet expert and author of Here Comes Everybody, says “It’s Not Information Overload. It’s Filter Failure.” Enter Alltop, my personal favorite way to keep on top of everything that I need to be “expert” about. The Alltop folks say it is their purpose to help you answer the question, “What’s happening?” How is that different from […]
Originally published February 17, 2011Some of the best advice we've heard comes from "Resolutionary" Stewart Levine, who says we need to learn to trust ourselves, move on and stop worrying whether or not we've made a mistake. Even better, he says, learn to trust other people. The habit of untrusting can cause incalculable damage to yourself, your clients and those closest to you.
Originally published February 16, 2011Sign up for our free newsletter.