Of all the marketing tools for lawyers, lawyer video marketing is the most engaging — and the best at helping you project professionalism and competence through effective video marketing. Of all the marketing tools for lawyers, video is the most engaging — and one of the best at helping you project professionalism and competence. Yet […]
Originally published October 1, 2024
The usual lawyer business development tactics and law firm marketing strategies have changed with the increase of new technologies, but there are basic things you can do to stay in the game. Here are six strategies to consider in changing times for effective law firm business development. Key Takeaways Most lawyers generate business by building […]
Originally published October 1, 2024
Jay Harrington | For business development outreach, think of yourself as a curator and commentator of valuable information for your clients and prospects.
October 1, 2024 0 0
Law offices should celebrate non-traditional holidays that fit their culture, rather than feel obligated to celebrate in traditional ways.
Originally published September 30, 2024
Here’s a quick guide to four core learning styles and how you can apply them to better master legal tech.
September 30, 2024 0 0
Ryan Spear | Retreats are back! Read a travel pro's views on what's changed and what to consider while planning your events.
Originally published September 30, 2024
Ninety-five percent of us procrastinate. That's what professor Piers Steel reported in his book "The Procrastination Equation: How to Stop Putting Things Off and Start Getting Stuff Done." So, the question isn't whether we procrastinate. The question is how negatively does it impact our lives? Here are some ideas for reducing the impact of procrastination in your life, assuming you are among the 95 percent.
Originally published September 29, 2024
We like to believe that if we do everything well, our clients will always love us, it's just not true. Here are 10 steps to soothe an angry client.
Originally published September 28, 2024
Law firm marketing strategies involve a mindset shift towards digital marketing to reach clients in an increasingly online-focused world. Key Takeaways In the classic ‘80s comedy “Brewster’s Millions,” Richard Pryor plays a minor league baseball player who has to spend $30 million in 30 days in order to inherit $300 million from his great-uncle. Predictably, […]
Originally published September 27, 2024
No one likes to pay bills. Even when the service or product we are paying for, such as attorney fees, is way more valuable than the actual dollar amount on the invoice, we humans just hate to see the money out the door. For instance, Trump’s legal bills have been a topic of much discussion, […]
Originally published September 27, 2024