Forrester Research calls email “the workhorse” of interactive marketing. In a recent report, “U.S. Interactive Marketing Forecast, 2011 to 2016,” they see email spending growing by a mere 10 percent, but believe marketers will ...
Dwight Sholes - December 20, 2011Having a podcast is a great way to differentiate yourself from other professionals, to display your expertise on a subject and to connect with other people. I’ve had the pleasure of being a guest on three podcasts. It’s a lot of fun to record a ...
Ruth Carter - December 13, 2011I have had the pleasure of being part of Ignite Phoenix for the past two years. I spoke at Ignite Phoenix 5 and have volunteered at almost every Ignite event since. Each event features 18 speakers, and each speaker gets five minutes and 20 ...
Ruth Carter - November 10, 2011Speaking engagements, while part of every short list of business development activities, can work against you just as easily as they can help develop leads for new business. We’ve all suffered through presentations that should never have made ...
Merrilyn Astin Tarlton - November 2, 2011So how do you stay visible on the web and offer good content to your social networks? I've begun experimenting with "curating"—a form of social news aggregation—to create The LPS Reader, a newsletter of my handpicked, top 10 favorite posts of ...
Donna Seyle - October 11, 2011So here’s a fun—and potentially very powerful—thing to do: Hop over to Vizualize.me and create an infographic resume for yourself. The result, I think you’ll agree, is high on the cool spectrum. Even better, it's low on the difficulty scale.
Merrilyn Astin Tarlton - October 3, 2011It's true, writing is a lawyer’s primary tool and a great source of pride and identity. But isn’t it also true that once in a while a teensy-weensy wisp of doubt creeps in? In the grip of writer's block, you fixate on memories of those ...
The Editors - September 23, 2011That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and ...
Janet Ellen Raasch - September 15, 2011"William Melater" (you can call him "Bill") is a young associate who's agreed to blog from time to time about life on the lower rungs of the legal profession as "The Dis-Associate," including—occasionally—what irritates him.
William Melater - September 14, 2011When I started my own commercial litigation boutique last year, I gave serious thought to abandoning the much-maligned billable hour. After all, we all know the criticisms: The billable hour rewards inefficiency, places the lawyer’s interests at ...
John H. Snyder - September 8, 2011