Law Firm Marketing

Don't wait for your pipeline to dry up. Take these positive, actionable steps over the next 30 days to set up a sustainable law firm business development plan built for modern legal success.

Sally Schmidt: Much has been written and said about the value of forming client teams, but not all lawyers understand what that actually means.

Karin Conroy | Podcasting, when deployed with strategic intent, has become one of the most effective authority-building mechanisms available to legal professionals.

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

How do you say thank you after a job interview or follow up after a promising client meeting? How do you express appreciation for a mentor’s advice, or thank someone for a solid referral? Gratitude is the coin of the realm when it comes to ...

You have about 30 seconds to prove callers reached the right lawyer before they hang up and call the next firm. Connor Gallic breaks down the intake script that gets callers to convert.

Jay Harrington | If you try to do everything yourself, you’ll limit your potential. Here are three fundamental steps to achieving scale.

Many law firms waste marketing dollars on leads that slip through the cracks. Avoid these four common legal client intake mistakes to scale your practice and convert more browsers into buyers.

Jay Harrington | You need a simple strategy — a one-page marketing plan — that prioritizes rapid action you can build on.

Annette Choti | In 2026, social media is still one of the most effective tools you can use to build credibility and attract new clients. Here's how to make the most of the top platforms.