Law Firm Marketing

This process has increased the number of intake forms our firm has received, and the information we get is much more helpful.

Jay Harrington | Many lawyers pursue work more aggressively when business is slow, but let efforts fade when they get busy. The problem is that legal demand does not arrive on your schedule.

Thinking about hanging your shingle? Ruth Carter shares four must-read books for launching a modern law firm, plus 20+ recommendations from lawyers around the web.

Fraught with potential booby-traps, the first year as a big law associate can be daunting. Here are 17 actionable tips to help young lawyers become exceptional attorneys.

Sasha Berson | You might have heard horror stories, or lost money with previous PPC campaigns. These 10 strategies will help you understand how to succeed.

You can do plenty of things to stay in the good graces of your referral sources, even if you can't always refer back work. Here are a few good ideas from law firm business development expert Sally Schmidt.

Tea Hoffmann: Here's how developing a what's next mindset and following up can lead to more business for your law practice.

Ask the Experts: Expert advice on staying calm during an operational emergency, running effective tabletop simulations, and knowing exactly when to bring in a legal public relations specialist.

Discover the 5 essential tactics for local search for lawyers to dominate map rankings, clean up your local citations, and attract high-intent legal clients.

For law firms, the shift to AI search changes everything about how clients find you. Here's a primer from Annette Choti on optimizing for AI Search and Google.