Law Firm Marketing

Cheap clicks? Bo Royal pulled data from PI, criminal defense and bankruptcy ad campaigns to find out which ads actually work. Here's his advice on building a law firm PPC strategy that drives more signed cases, not more clicks.

Jay Harrington | Perfectionism is great for legal work product, but it’s a major bottleneck for business development. Learn why lawyers must adopt a bias toward imperfect action to successfully scale their practices.

Every attorney should create, claim, and verify their local Google listing. Learn how to adapt to the latest layout updates with this 2026 guide to Google Business Profile for lawyers.

Teddy Snyder | You need an up-to-date publicity still, also known as a headshot. People want to match a face with a name.

Karen and David Skinner's checklist building a healthy law referral network that falls within your law practice's "power zone."

Even the most motivated clients find it hard to switch law firms. In fact, the biggest obstacle to new business is inertia. Sally Schmidt suggests a few ways to get your prospects off the dime.

Katie Barnard | Your messaging is on point … but what if the medium fails the audience? Tips for effectively delivering information to all.

Navigating the legal system in a second language terrifies people, says Oklahoma attorney Jimmy Lai. A shared language sets your law firm apart. Here are his tips for attracting and keeping immigrant clients.

Use this action list to improve SEO and encourage strong writing across the organization, no matter what the message is.

When you are a first-year associate in a big law firm the way is fraught with booby-traps. Here are 17 tips to help you become an excellent attorney. A family friend recently graduated from law school and will be starting his career at a large ...