Image is critical. You know this. It’s embedded in every design decision you make for your practice. You labored over your website. Your business cards are richly tactile, with serif small caps embossed on 100-grain paper. Your brochures are award-worthy. Your emails are gorgeous. You’ve considered everything about the experience of your office, too, from the carpet to the door handles. Everything you offer potential clients and visiting counsel is top-notch. Outstanding. Until they ask for a piece of paper. Then you toss them a bent legal pad you got from Office Supply Store dot com.
Originally published July 29, 2018
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