Make Presentations Personal to Win Clients
For sustainable Law Practice Growth, they argue that attorneys must master the art of personal connection.
One of the biggest missed opportunities in speaking engagements is trying to impress everyone instead of building meaningful connections with a few. Smart lawyers make their presentations more personal by contacting select attendees beforehand, tailoring their messaging, and treating the room like a series of conversations rather than a stage show. This relationship-first approach makes your talk more memorable, more effective, and more likely to generate business.
Bravery Over Comfort: How to Level Up as a Leader
Leadership in the legal world demands more than knowledge—it requires guts. Sarah Victory’s advice is clear: stop wishing the work was easier and instead focus on becoming better and bolder. The most successful lawyers aren’t the ones who dodge discomfort, but the ones who face it and grow stronger from it. Whether it’s hiring, scaling, or delegating, bravery must become a daily habit if you want your practice to evolve.
Saying “I’m an attorney” might sound professional, but it rarely sparks interest. In business development for attorneys and networking, the way you position yourself matters for your attorney personal branding. Rather than stating a title, describe the outcome you help clients achieve, effectively crafting your law firm value proposition. Focus on the problems you solve and the transformations you create. This change not only makes conversations more engaging but also differentiates you in a crowded market.
Ditch the “Attorney” Title and Sell the Value Instead
Saying “I’m an attorney” might sound professional, but it rarely sparks interest. In business development and networking, the way you position yourself matters. Rather than stating a title, describe the outcome you help clients achieve. Focus on the problems you solve and the transformations you create. This change not only makes conversations more engaging but also differentiates you in a crowded market.
“I believe there’s a form of marketing for everybody. And that usually is something you love to do.” — Sarah Victory
Lawyers who want to grow their practices should not underestimate the power of speaking engagements for lawyers. Whether you’re on a big stage or leading a breakout session, the goal isn’t to impress the roomit’s to build trust before, during, and after your talk. Sarah Victory urges lawyers to connect with attendees ahead of time, follow up afterward, and use the platform as a bridge to real relationships, emphasizing the importance of making presentations personal. When done right, speaking is not just a visibility play, it’s a business builder.
Connect with Sarah Victory on LinkedIn
Ready to Grow Your Practice?
If you’re serious about leveling up your business development, grab a copy of my new book, “Be That Lawyer: 101 Top Rainmakers’ Secrets to Growing a Successful Law Practice,” available on Amazon. And if you’d like, you can schedule a 30-minute call with me to share goals and, if it’s a good fit, we can keep the conversation going.
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