Daily Dispatch

Make Your Marketing More Persuasive

Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many ...

Sally J. Schmidt - November 17, 2014
dealing with burnout
Small Matters: I Never Said I Would Do That

In some high-volume practices, a typical engagement can be very small. Some solo lawyers make a practice out of hundreds of single-hour consultations. For lawyers in these consultation-heavy practices, it should be routine to have clients sign a ...

Megan Zavieh - November 13, 2014
Nothing But the Ruth
Solo Anxiety: It All Works Out in the End

One of the biggest challenges a solo practitioner has is managing the anxiety of not having a guaranteed steady income or client work. I’ve had open client files all year, but there are definitely lulls in work — when I’m waiting to get feedback ...

Ruth Carter - November 12, 2014
T-Rex with open mouth jerks at work
Senior Staff Performance — It’s Been a Long Time

I hired Pat over 30 years ago, and she has worked either with me or in association with me ever since. She never was a great legal secretary, but she's reasonably bright, loyal and, for the most part, hardworking. However, as can happen to the ...

Otto Sorts - November 11, 2014
LinkedIn Profile
Reach Your LinkedIn Goals

Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert ...

Sayre Happich - November 10, 2014
Windyfoggery and Other Writing Tips from the Master

Theodore Bernstein created an analog to the economic maxim that bad money drives out good: bad words tend to drive out good ones. Bernstein, a journalist and professor, wrote or co-wrote seven books on grammar and usage. As an addict of grammar ...

Theda C. Snyder - November 6, 2014
What ‘Creative Perks’ Boost Morale?

Question: For a smaller firm without a huge budget, what kinds of "creative perks" could we offer employees to show appreciation, to help boost morale and motivation? The truth is, your employees are being asked to do more ...

The Editors - November 5, 2014
Master Styles in Microsoft Word

In this "Power User" series, Vivian Manning has been teaching us the ins and outs of Microsoft Word Styles — helping us understand Vivian Manning - November 4, 2014

one of a kind with apples Bullied
Wisdom Marketing: Building Trust, Loyalty and Respect

"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...

Jay Harrington - November 3, 2014
LinkedIn Profile
Take Time to Stand Out on LinkedIn

You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on ...

Sayre Happich - October 30, 2014
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