News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...
Gyi Tsakalakis - September 18, 2013In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...
Sally J. Schmidt - September 17, 2013Almost all law office denizens spend time creating and managing files. A lot of files. A lot of time. Whether Word documents, Excel spreadsheets, Adobe PDFs or whatever, we create 'em, then spend time in Microsoft Windows Explorer copying them, ...
Vivian Manning - September 16, 2013
TechnoLawyer publisher Neil Squillante researched and wrote the recently published TL Research Buyer's Guide to Legal Billing Software, interviewing ...
Neil J. Squillante - September 13, 2013
In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013
Let's start with a bold statement: It would be better to have no website at all than to have a poorly designed one with bad content and missing information.
Mike Ramsey - September 11, 2013
Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire ...
Ruth Carter - September 10, 2013
From 1997 to 2001, I worked for Verio, marketing and selling Internet access and web hosting to businesses. Early on, we had a small marketing budget and relied heavily on direct mail and cold (actual warm) calling. While I was reviewing my ...
Erik Heels - September 9, 2013
I had expected to give CrossOver a resounding “buy” recommendation for anyone with a need to run Windows programs natively on a Mac computer. Unfortunately, even though CrossOver is the perfect answer to our office's specific needs, that will ...
Bob Christensen - September 5, 2013With more than 200 sessions and 200 exhibitors, the International Legal Technology Association's Annual Conference represents the leading edge of technology in the legal profession — and generates plenty of post-show attention in the ...
Scott Giordano - August 30, 2013
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