From 1997 to 2001, I worked for Verio, marketing and selling Internet access and web hosting to businesses. Early on, we had a small marketing budget and relied heavily on direct mail and cold (actual warm) calling. While I was reviewing my ...
Erik Heels - September 9, 2013
I had expected to give CrossOver a resounding “buy” recommendation for anyone with a need to run Windows programs natively on a Mac computer. Unfortunately, even though CrossOver is the perfect answer to our office's specific needs, that will ...
Bob Christensen - September 5, 2013With more than 200 sessions and 200 exhibitors, the International Legal Technology Association's Annual Conference represents the leading edge of technology in the legal profession — and generates plenty of post-show attention in the ...
Scott Giordano - August 30, 2013If you don't know, paid search ads are the listings that appear at the very top of the page, typically in a tinted block, when you conduct a search online. Search ads can be a significant way to secure new clients for your law firm: In 2012, ...
Court Cunningham - August 29, 2013I suppose there are still lawyers and law firms out there asking themselves the question: “What is it that clients want?” Some of them continue to invest a substantial amount of money and time in detailed surveys of their existing clients, ...
Jordan Furlong - August 27, 2013Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...
The Editors - August 26, 2013You just can't avoid talk of school this time of year. It seems everyone is scurrying along on a scavenger hunt for essential supplies and first-day fashions, or losing sleep over what our "babies" will need in the dorm room. It's all about ...
The Editors - August 23, 2013I’ve come to like Outlook 2013 quite a bit (despite the confusing blue icon). It contains some new features that I’ve wanted, or have had to employ workarounds for, or had to use third-party software to resolve. So, I thought it might be helpful ...
Vivian Manning - August 21, 2013When I hear the phrase “red velvet rope,” I picture a Studio 54-esque scene with a line of people outside of a night club who are either on the VIP list or hoping they're hot enough to convince the bouncer to let them through. Many of us have ...
Ruth Carter - August 20, 2013
Question: I know we're not recouping many of our law firm's costs from clients. How do you effectively manage a cost recovery program? Four members of the Association of Legal Administrators — Grace Carr Lee, Vicki Hughes, ...
The Editors - August 19, 2013