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Build It! The New Associate’s Guide to Business Development

By | Aug.20.17 | Business Development, Extras, Legal Marketing, Marketing 101, New Lawyers

DownloadBig firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question.

“Can she bring in clients?”

Help has arrived — just in time for fall — in the form of our newly updated e-zine. “Build It! The Law Firm Associate’s Guide to Business Development” is packed with practical advice for new lawyers from Attorney at Work’s top contributors and best-selling book authors. You’ll find expert advice to help you:

  • Figure out what to do NOW about marketing
  • Locate your inner networker — and successfully work the room
  • Avoid common mistakes
  • Build your image
  • Develop rewarding relationships
  • Recover from setbacks
  • Show them you’re a keeper!

Download Your Free Copy

“Build It” is packed with tips for developing a successful law practice from year one, along with links to dozens of marketing articles and resources. Some of the features you’ll find inside include:

  • Business Development Starters for New Associates by Sally Schmidt
  • 17 Things I Wish I Knew as an Associate by Jay Harrington
  • 20 Legal Marketing Maxims by Bob Denney
  • Laying the Groundwork for Effective Networking by Teddy Snyder
  • How to Ask for Business? Ask the Experts from the Legal Marketing Association
  • Keep Your Referral Sources Vibrant by Mike O’Horo

Download your copy of “Build It!” here. As always, it’s free to anyone who subscribes to Attorney at Work.

Illustration ©iStockPhoto.com

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