share TWEET PIN IT share share 0

Build It! The New Associate’s Guide to Business Development

By The Editors

DownloadBig firm or small, there’s a single question the partners ask about young associates: “Is she a keeper?” And, while legal skills certainly count, we all know what ultimately swings the pendulum on that question.

“Can she bring in clients?”

Help has arrived — just in time for fall — in the form of our newly updated e-zine. “Build It! The Law Firm Associate’s Guide to Business Development” is packed with practical advice for new lawyers from Attorney at Work’s top contributors and best-selling book authors. You’ll find expert advice to help you:

  • Figure out what to do NOW about marketing
  • Locate your inner networker — and successfully work the room
  • Avoid common mistakes
  • Build your image
  • Develop rewarding relationships
  • Recover from setbacks
  • Show them you’re a keeper!

Download Your Free Copy

“Build It” is packed with tips for developing a successful law practice from year one, along with links to dozens of marketing articles and resources. Some of the features you’ll find inside include:

  • Business Development Starters for New Associates by Sally Schmidt
  • 17 Things I Wish I Knew as an Associate by Jay Harrington
  • 20 Legal Marketing Maxims by Bob Denney
  • Laying the Groundwork for Effective Networking by Teddy Snyder
  • How to Ask for Business? Ask the Experts from the Legal Marketing Association
  • Keep Your Referral Sources Vibrant by Mike O’Horo

Download your copy of “Build It!” here. As always, it’s free to anyone who subscribes to Attorney at Work.

Illustration ©

Subscribe to Attorney at Work

Get really good ideas every day: Subscribe to the Daily Dispatch and Weekly Wrap (it’s free). Follow us on Twitter @attnyatwork.

Categories: Business Development, Extras, Law Firm Marketing, New Lawyers
Originally published August 20, 2017
Last updated August 21, 2018
share TWEET PIN IT share share
MUST READ Articles for Law Firms Click to expand

Welcome to Attorney at Work!

Sign up for our free newsletter.


All fields are required. By signing up, you are opting in to Attorney at Work's free practice tips newsletter and occasional emails with news and offers. By using this service, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy.