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Ask the Experts at LMA

Getting Your Foot in the Door

By | Sep.12.16 | No Comments

Question: How can I get my foot in the door to meet with a potential client? Aleisha Gravit: I am a firm believer that to get a piece of work from a potential client, there must …Continue reading »

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What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »

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I Want My Law Partner to Cross-Sell Me!

By | Jul.12.16 | No Comments

Question: How can I get my partner to cross-sell me to some of her great contacts? Adam Severson: I recommend that you give before you get. Often people don’t react well when others come to them …Continue reading »

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Are Print Brochures Dead?

By | May.31.16 | 1 Comment

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online.    Jessica Aries: In my experience, law firms generally do not produce all-encompassing print brochures regarding the firm’s expertise …Continue reading »

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How Am I Doing? Tools to Track Your Legal Blog

By | Apr.28.16 | 5 Comments

Question: Are there tools available to help me see how many people are reading my legal blog? Are there standards to judge its success? Lindsay Griffiths: What will be most important to you in gauging your blog’s …Continue reading »

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My Secretary Is Absent a Lot

By | Jan.25.16 | No Comments

Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? Pamela Sachs: A few years ago we allotted employees a specified …Continue reading »

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Everybody’s Talking About Content Marketing

By | Jan.11.16 | No Comments

Question: Everybody’s talking about content marketing these days. Is this something we need to incorporate into our marketing? Where does this fit in the law firm? Katie Gilmore: A content marketing strategy can be effective for law …Continue reading »

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Marketing Goals for Associates?

By | Nov.03.15 | 1 Comment

Question: As a law firm associate, what should be my most important marketing and business development goals?   Tina Emerson: Your goals as an associate should be to learn as much as possible, perform great work for …Continue reading »

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What You Need to Know About Client Feedback Programs

By | Sep.01.15 | 1 Comment

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? Jim Jarrell: I think it’s safe to say that every firm needs some form of a …Continue reading »