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Ask the Legal Marketing Association Experts

Communicating with Millennials: What’s the Preference?

By | Mar.29.17 | No Comments

Question: A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm? Jonathan Fitzgarrald: From a communications …Continue reading »


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Getting Your Foot in the Door

By | Sep.12.16 | No Comments

Question: How can I get my foot in the door to meet with a potential client? Aleisha Gravit: I am a firm believer that to get a piece of work from a potential client, there must …Continue reading »


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What to Do When You Can’t Afford a Marketing Director

By | Aug.09.16 | No Comments

Question: We’re a small firm and can’t afford to hire a full-time marketing director. Are there other options we should consider? Alycia Sutor: Most definitely! Firms just beginning to think about their marketing and business development …Continue reading »


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I Want My Law Partner to Cross-Sell Me!

By | Jul.12.16 | No Comments

Question: How can I get my partner to cross-sell me to some of her great contacts? Adam Severson: I recommend that you give before you get. Often people don’t react well when others come to them …Continue reading »


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Are Print Brochures Dead?

By | May.31.16 | 1 Comment

Question: Do lawyers use print brochures anymore? I’d like to avoid that expense and get by with PDFs online.    Jessica Aries: In my experience, law firms generally do not produce all-encompassing print brochures regarding the firm’s expertise …Continue reading »


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How Am I Doing? Tools to Track Your Legal Blog

By | Apr.28.16 | 5 Comments

Question: Are there tools available to help me see how many people are reading my legal blog? Are there standards to judge its success? Lindsay Griffiths: What will be most important to you in gauging your blog’s …Continue reading »


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My Secretary Is Absent a Lot

By | Jan.25.16 | No Comments

Question: My secretary is sick and absent from work a lot. Yet I need someone here every day to help me. What can I do? Pamela Sachs: A few years ago we allotted employees a specified …Continue reading »


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Everybody’s Talking About Content Marketing

By | Jan.11.16 | No Comments

Question: Everybody’s talking about content marketing these days. Is this something we need to incorporate into our marketing? Where does this fit in the law firm? Katie Gilmore: A content marketing strategy can be effective for law …Continue reading »


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Marketing Goals for Associates?

By | Nov.03.15 | 1 Comment

Question: As a law firm associate, what should be my most important marketing and business development goals?   Tina Emerson: Your goals as an associate should be to learn as much as possible, perform great work for …Continue reading »


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What You Need to Know About Client Feedback Programs

By | Sep.01.15 | 1 Comment

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? Jim Jarrell: I think it’s safe to say that every firm needs some form of a …Continue reading »