Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.