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Business Development

Lawyer umbrellas Small Law Firms

Your Competition Is Lazy: Three Things Small Law Firms Can Do to Find New Business Now

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Roy S. Ginsburg - September 21, 2020
Lawyer starting a law practice

Starting a Law Practice: 10 Lessons for Becoming a Successful Business Owner

Dan Christensen | When starting your own law firm, you must think beyond what it means to be a successful lawyer and consider what it takes to be a successful business owner.

Dan Christensen - September 17, 2020
Growth graph Thought Leadership Marketing

Four Ways to Take Your Thought Leadership Marketing to the Next Level

Jay Harrington | To up your game in thought leadership marketing, try this: Broaden your perspective, try different content formats, befriend editors, and show some personality!

Jay Harrington - September 14, 2020
professional bio photos

3 Keys to Crafting an Effective Professional Website Bio

Gina Rubel | Here are three tactics to create an engaging web bio that will drive business, speak directly to your potential client and put your best foot forward.

Gina Rubel - September 9, 2020
number 3 and paper airplanes Not Enough Work

Three Things to Do When There’s Not Enough Work

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Theda C. Snyder - August 31, 2020
Lawyer umbrella standing out in many lawyer business development

Six Business Development Strategies for Lawyers

Sally Schmidt | Right now the edge goes to the incumbent, but there are things you can do to put yourself in a position to generate new business. Here are six business development strategies for this challenging time.

Sally J. Schmidt - August 25, 2020
Lawyer on video call online Visibility

Five Quick Ways to Boost Your Visibility

Laura Ernde | Feeling hidden away while working from home? Here are ways to boost your online visibility — and stay top of mind with potential clients.

Laura Ernde - August 21, 2020
Street with sign find the silver lining

Silver Linings in Legal Marketing: Beyond Coronavirus

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.

Gina Rubel - August 13, 2020
growth mindset for lawyers

A Growth Mindset, Paired With Daily Deliberate Practice, Is Key to Lawyers’ Business Development Success

Jay Harrington | A growth mindset, manifested through daily business development activity, is the lead domino for achieving your long-term career goals.

Jay Harrington - August 12, 2020
Keyboard with happy and sad faces Client Testimonials

Client Testimonials: A Powerful Marketing Strategy for Your Law Firm

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Tatia Gordon-Troy - August 6, 2020