Personal Branding

Remote working shouldn't mean your style has to suffer. We asked Raphael Schneider, founder of the hugely popular Gentleman's Gazette blog, to share his dress code for men on camera. 

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

From Zoom-ready tops to outfit polishing necklaces, here are image consultant Melanie Lippman's top gift recommendations. And there's not a slipper in the bunch.

The more experience we can show, the more impressive our bios become. Right? Wrong. Katherine Hollar Barnard explains.

If you are an established lawyer looking to grow your practice, or a young lawyer hoping to build a book of business for the long term, you should give serious consideration to writing a book. Why? There are few, if any, better marketing assets ...

"Protector of athletes" Sivonnia DeBarrros on having the confidence to build a six-figure, woman-owned law firm — and five things you need to succeed in your niche.

Jay Harrington | Five rules to building a personal brand that breaks through the noise.

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

Melanie Lippman | Adding color to your black and gray closet is easier than you may think.

Tatia Gordon Troy | Many lawyers have learned to use their writing skills to reach a broader audience than those they serve every day — and create another stream of income.