Columns

Content Marketing Tips for Lawyers
Harnessing the Intuitive, Persuasive Power of Analogy

We all struggle with conveying complicated ideas, whether in spoken or written communication. The issue is particularly acute in the fields of law and medicine, where professionals work to explain issues and situations in which the audience ...

Susan Kostal - September 5, 2017
cloud
The Essential Cloud: Top Tools for Lawyers, New and Improved

It has been six years since I wrote my initial list of essential cloud tools for lawyers. Since that time, the cloud has become near-ubiquitous. Attorneys are comfortable with it. The smartphone era relies on it. We’re at the point where we ...

Larry Port - September 1, 2017
Keep Your Law Practice Ahead of the Curve

While you may not be able to control the economy, the legislature, regulations or trends, you may be able to stay one step ahead of them. That’s where the product life cycle comes in. If you understand the product life cycle, you may be able to ...

Sally J. Schmidt - August 30, 2017
Lawyer Career Change: Get On With Your Life

“This is the year.” He sounded casual enough, but I saw the inner force he hoped to screw to the sticking place. “This is the year I finally get out of here and start doing things I love.” We’d been down this road before. The goal is always the ...

Merrilyn Astin Tarlton - August 25, 2017
Compartmentalize and Integrate: Five Ways to Handle It ‘All’

I am a lawyer and a parent. I also try to have a social life, volunteer, take care of my pets, and run a household (not completely by myself, thank goodness). Recently, a friend — also a lawyer and parent — and I were discussing the challenges ...

Jamie Spannhake - August 18, 2017
attorney at work
Attorney Safety: Interview with Stephen Kelson

Earlier this year, I shared statistics about threats of violence made against attorneys. Stephen Kelson, a shareholder at Christensen & Jensen PC in Salt Lake City, focuses on commercial litigation, personal injury and mediation, but he has also ...

Ruth Carter - August 17, 2017
marketing
Add These Five Super Marketing Steps to Your Plans

The Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, assembled expert speakers from around the country to provide practical, hands-on advice to ...

Heidi Alexander - August 11, 2017
bar discipline
How to Handle a State Bar Letter Questioning Your Fitness to Practice

In my last column, I discussed how you can relocate to another state without sitting for another bar exam. One question that naturally stems from that discussion is what to do if you make a mistake in your relocation, and you fail to do ...

Megan Zavieh - August 8, 2017
Contronyms: Context Controls Comprehension

Sanctions. That word has always troubled me. It’s a contronym, a word that has opposite meanings. Lawyers know that a motion for sanctions asks the court to penalize an adversary’s bad act. But other English speakers define a sanction as a ...

Theda C. Snyder - August 7, 2017
Content Marketing Tips for Lawyers
Niche Blogs: Why 100 Readers Can Be Better Than 1,000

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent rated relevant blog posts ...

Susan Kostal - August 1, 2017
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