Business Development

Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Julie Savarino | First, put your calendar's automatic reminders to work.

Sally Schmidt | Remember that people’s impressions are based on their experiences with you more than on your words.

Nothing But the Ruth! | Outsourcing your blog requires real collaboration with your marketing team — including a crash course on your area of law.

The Thought Leader Collaborative (the “Lab”) is an online training program and membership site that helps lawyers and legal marketers grow legal practices using LinkedIn. As a member of the Lab, you’ll have access to the resources you need to ...

Yuliya LaRoe | How can you determine the ROI of coaching success? Is BD coaching worth a lawyer's time and the law firm’s investment of money?

Annette Choti | Developing an effective marketing strategy takes time and money. Ensure you get results by avoiding these eight spending traps.

Tea Hoffmann: Repeat clients are the most accessible and cost-effective prospects to target. Are you your clients' favorite?

Sally Schmidt | Keeping clients when your firm is changing is a tricky business and involves a lot of reassurance — not just for them, but for you too.