Business Development

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Some members of your audience are seeking information related to the virus, while others would rather not be immersed in news about it 24/7. Before you proceed with posting as usual, here are some tips to help you determine how to move forward.

Sally Schmidt | If you can earn a client’s trust, you will turn a happy client into a lifelong client. Here are some actions you can take.

You don't need to reach a huge audience to build business for your law practice. Narrowcasting, says Tom McMakin, trumps broadcasting in the world of expert service providers.

Ari Kaplan speaks with Matthew Prinn, principal of RFP Advisory Group, about why RFPs have become so important for the legal industry.

Sally Schmidt | It's amazing how much progress you can make simply by being organized. Here are tips for making sure marketing and business development tasks and activities get a slot in your schedule.