Business Development

If you’re committed to “serving sales” — to your clients and prospects — to facilitate more lucrative and loyal relationships, then you have to reserve your senior sales and marketing professionals a seat at the table.

Ruth Carter distills the results from Orbit Media's annual survey of more than 1,000 bloggers. What's working?

If you’re new to email marketing, or even an old hand at it, try some of these low-maintenance methods for incorporating email into your marketing strategy.

Working on some basic mindset shifts — before you deploy all the business development strategies you've learned — can make a huge difference.

"If your goal doesn’t scare you, you’re not thinking big enough." Ruth Carter passes on advice for charting your personal marketing goals for the coming year.

While many lawyers appreciate its benefits, few harness its power to full effect. Try these strategies for more effective content marketing.

Relying on traditional advertising to cut through the noise made by your competition is like cutting a tough steak with a butter knife.

Marketers of anything who fail to learn prospective buyers’ motivation are doomed to fail.

Ruth Carter provides a glimpse inside the legal author world.

Cast aside the mundane law firm event and spare your clients another evening of cheese squares and chardonnay.