Law Firm Content Marketing

Content fatigue is a real thing in good times and in bad. Try Julie Savarino's pointers on making sure your communications are well received.

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

Ask the Experts from the Legal Marketing Association | How can law firms best communicate and evolve their marketing both during the COVID-19 shutdown and once business returns to "normal"? Advice from Barbara Malin, Trish Lilley, Adam Severson ...

Susan Kostal offers specific tips to reassure clients your firm is able to respond and meet their legal needs during the COVID-19 crisis.

Happy National Grammar Day! Here are some exercises from Susan Kostal that will strengthen your writing and editing skills.

Today people are less inclined to accept invitations to schmooze. Instead, says Jay Harrington, ask them to collaborate on an article, white paper or other projects.

It can be tough to talk to prospective clients about your services if they don’t know they need them. Susan Kostal on the question of using “decision” versus “awareness” content on your practice group pages.

Most law firms engage in various forms of content marketing. Fewer actually practice true thought leadership marketing. The qualitative difference between the two is significant, as is the quantitative impact on a firm’s bottom line.

Jay Harrington says if you want more business, build a narrowly-focused practice.