Law Firm Marketing Technology

business and competitive Intelligence
Primer on Using State Court Trial Data for Business and Competitive Intelligence

Law firms’ ability to leverage state trial court data brings their business and competitive intelligence capabilities to a new level.

Nicole Clark - March 6, 2024
Tips, Tools and Best Practices for DIY Legal Marketers in Small to Midsize Firms

Lauren McNee Doherty and Laura Gutierrez | Hacks for getting things done on a limited marketing budget.

Lauren McNee Doherty and Laura Gutierrez - December 20, 2023
google reviews survey
Survey Results: How Important Are Google Reviews to Your Law Firm?

Read the results of Attorney at Work's Google Reviews survey.

Joan Feldman - September 21, 2023
generative AI for law firm marketing
Generative AI for Law Firm Marketing: A Midyear Update

David Arato | It’s a good time to take stock of the current state of generative AI in law firm marketing.

David Arato - August 8, 2023
law firm blog
Best Practices for Your Law Firm’s Blog

For law firms, regular blogging is an essential element of a search engine optimization strategy —— and one that can provide a tremendous return on your investment. Google rewards sites that provide fresh, useful content with better rankings, ...

David Arato - May 9, 2023
ai for lawyers
Artificial Intelligence Is Changing the Legal Industry: Interview With AI Expert Paul Roetzer

Nothing But the Ruth | You worked your butt off and the client refuses to pay. Should you hire a collections attorney?

Ruth Carter - March 20, 2023
email marketing
Understanding the Power of Email Marketing 

Annette Choti | Benefits and challenges of live chats and bots, as well as popular platforms.

Annette Choti - October 5, 2022
legal chatbots
Ethical Considerations of Legal Chatbots

Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...

Mark C. Palmer - June 22, 2022
crm system
Why Every Lawyer Needs a CRM System

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

Andrew Lacy - May 11, 2022
digital marketing agency
How to Hire a Digital Marketing Agency for Your Law Firm

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.

Lorrie Thomas Ross - May 11, 2022
envelope

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