Ask the Experts at 2Civility.org | After updating our website last year, we increased customer contacts almost threefold! Now, we’ve realized we need to better automate our “front door” interactions with potential clients. What ethical ...
Mark C. Palmer - June 22, 2022Katherine Hollar Barnard | Most of us assume the more experience we can show, the more impressive our bios become. But research shows that is the wrong approach.
Katherine Hollar Barnard - June 5, 2022Chris Graham | Have you noticed that the way you read websites, emails, text messages — even magazine and news articles — has changed over time?
Chris Graham - May 29, 2022“Ideation,” “drill down,” “ping back,” “think outside the box.” These are words and phrases that end-of-year surveys included among the most annoying and meaningless business jargon. There’s another term that should be on these lists but isn’t. ...
Jay Harrington - May 26, 2022Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...
Barbara Bowden - May 18, 2022From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.
Lorrie Thomas Ross - May 11, 2022Product Spotlight | Consider a few simple tweaks and add live chat to encourage more website visitors to schedule a consultation.
Ruby - April 22, 2022Nancy Slome | I asked some of my favorite legal marketing experts and friends for their advice.
Nancy Slome - April 11, 2022Jay Harrington | Five rules to building a personal brand that breaks through the noise.
Jay Harrington - March 7, 2022Mark Homer | Put yourself in the shoes of a referral and ask whether your website helps or hurts you and your law firm's brand.
Mark Homer - January 28, 2022