Law Firm Marketing

One-off referrals are nice. But here's how to build a lawyer referrals network that sends a steady stream of business to your law firm.

To present a subject effectively, you need to optimize the speaker (you), the course materials, the visual (the PowerPoint) and the notes.

What do the best holiday social media posts have in common? It’s a new year, which means a clean social media calendar and another round of holidays that need fresh content. But before you start brainstorming your post for Lincoln’s Birthday, we ...

Sally Schmidt | A checklist to help you reassess and choose to do the right marketing things.

A Legal Services Network, or an LSN, can open new paths of revenue while introducing your firm to great lawyers from abroad.

Laura Ernde | Don’t be tempted to shortcut your marketing efforts by signing up for one of the many unreputable lawyer awards and rankings services. Do this instead.

Barbara Kaplan | Your brand is your ambassador, your employee, your board of directors. Nurture it lovingly. Guard it closely.

Annette Choti | LinkedIn has emerged as the most trusted networking platform for doing business. Focus your efforts on these steps for using it to get more clients.

What do you say when people ask you what you do? Will Hornsby explains some of the stickier points of networking and lawyer specialization.

Brokers are the ideal referral partners for real estate attorneys. Now’s the time to nurture your relationships so you stay top of mind. Real estate attorneys, brokers and title agents are emerging from a roller coaster period that saw home ...