Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Every year, like clockwork, Bob Denney takes the temperature of the legal profession and shares his firm’s observations on the most important business trends in the practice of law. Once again, this year Attorney at Work readers are the first to ...
Bob Denney - December 1, 2014Lawyers often need to use persuasive skills in their work — convincing a judge or jury with an argument, persuading another party in a contract negotiation, convincing a client to pursue a realistic path. Yet when it comes to marketing, many ...
Sally J. Schmidt - November 17, 2014
Using LinkedIn is a lot like any other business development activity. If you don't know what your goal is, and plan a strategy for achieving it, you won't accomplish much. At last month's Legal Marketing Technology Conference West, David Ackert ...
Sayre Happich - November 10, 2014
Sometimes it seems the only business problem you really have is knowing how to get more clients. Sure, people talk about marketing plans, but exactly what plans should you be making? What’s working for others? What should your next priorities ...
Merrilyn Astin Tarlton - November 7, 2014
"Click." Did you hear that? That "click" was in your reader's head. It's the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship. That ...
Jay Harrington - November 3, 2014
You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on ...
Sayre Happich - October 30, 2014Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people ...
The Editors - October 29, 2014
Do you need advice about the ethics issues involved in social networking? Chances are your questions will be answered by the Pennsylvania Bar Association’s recent Formal Opinion 2014-300. The 18-page opinion addresses issues that are important ...
Mary Pat Benz - October 23, 2014If you are like most lawyers, you have done little to organize or manage one of your most important business development assets — your contacts. Why is it so important to keep track of the people you know?
Sally J. Schmidt - October 21, 2014
Recruiting and hiring a new employee is never easy. Last time I talked about different ways you can use social media to find better job candidates. For some, though, the most difficult part comes when you have narrowed your pool to two or three ...
Noble McIntyre - October 16, 2014
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