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Law Firm Marketing

Beefing Up Your Lawyer Bio? What’s Appropriate

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

The Editors - July 22, 2013
multitasking
Five Most Popular Friday Fives of 2013, So Far

Ever since Attorney at Work was in short pants, Friday has meant delivery of “The Friday Five” to your inbox. It’s our weekly collection of five … for lack of a better word … things: ideas, links, tips, you name it. ...

Merrilyn Astin Tarlton - July 12, 2013
how to get online reviews
Local Search Marketing Basics for Lawyers

Every attorney I talk with likes to reminisce on the glory days of local search marketing, when doing well in “local search” was as simple as a full-size phone book ad, a call-tracking number — and maybe a few refrigerator magnets. While the ...

Mike Ramsey - July 11, 2013
Five Roadblocks That Can Repel a Good Client

Recently, I needed a lawyer while out of state. I knew enough to know the law was different there — and that I was definitely going to need some expert advice. I also know more than a few things about how to find and engage a good lawyer. I ...

Merrilyn Astin Tarlton - June 28, 2013
Women looking at laptop screen Optimize
Your Law Practice and the Visual Web

It's pretty clear that the web is going visual. As Google Chairman Eric Schmidt puts it, “The content of the Internet is video.” Google is adding new ways to explore images online. Even local business listing results are becoming more ...

Gyi Tsakalakis - June 24, 2013
Phone calls
Four Client Intake Mistakes to Avoid

A lot of law firms spend good money to generate leads through marketing, advertising, promotions and networking, in both online or offline venues. But most of that money is lost because of inconsistent and unsystematic intake when a lead ...

Ryan Pitz - June 18, 2013
Lawyer Marketing Begins at Home

Younger lawyers often wonder where to begin their marketing efforts. Without a notable track record of experience or expertise, and lacking contacts in a position to send business, the odds can seem insurmountable. If you are part of a firm, ...

Sally J. Schmidt - June 17, 2013
Legal Marketing Experts
Marketing a Litigation Practice?

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

The Editors - June 13, 2013
Attorney at Work Friday Five
Five Super Marketing Tips for Lawyers

"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At last month's Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have ...

Joan Feldman - June 7, 2013
Legal Q and A Sites
Legal Question-and-Answer Sites: Worth the Effort?

Legal question-and-answer sites—they're sometimes controversial but ultimately worth the effort. At least that’s been my experience. I’ve used legal Q&A sites as part of my San Diego-based criminal defense law firm’s marketing outreach and, ...

Matt Spiegel - June 4, 2013
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