Law Firm Marketing

Do you need advice about the ethics issues involved in social networking? Chances are your questions will be answered by the Pennsylvania Bar Association’s recent Formal Opinion 2014-300. The 18-page opinion addresses issues that are important ...

If you are like most lawyers, you have done little to organize or manage one of your most important business development assets — your contacts. Why is it so important to keep track of the people you know?

Recruiting and hiring a new employee is never easy. Last time I talked about different ways you can use social media to find better job candidates. For some, though, the most difficult part comes when you have narrowed your pool to two or three ...

If you want people to notice you online, it doesn't take a marketing genius to know it's all about the visuals — a photo, infographic or video will out-pull your wall of words every time. (A photo of you will help, too.) We're not advocating ...

A holiday card catalog arrived in the mail a few weeks ago. I’m mostly a holiday purist who believes that you shouldn’t start celebrating the December holidays until after Thanksgiving. However, there are exceptions when holiday activities ...

Research suggests that life experiences, not material things, are the key to happiness. Nonetheless, by and large, people still choose to spend more of their money on material items because they believe they’re of greater value. After all, it’s ...

Recently, one of my clients attended a public utilities association meeting. It's an industry in which he has both a client and an interest. When I asked how things went, he marveled that there were no other lawyers in attendance (although there ...

Whether you consider yourself "social media-savvy" or not, your prospective employees likely are. The days of placing want ads in the local paper are long gone. Certainly, you can post job listings on standbys like Monster.com, or aggregators ...

Question: I'm an inexperienced lawyer, and naturally timid. How can I be expected to thrive in a networking environment? What's the best way to follow up after meeting someone? When should I ask for their business? In this ...

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...