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Law Firm Marketing

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Direct Traffic Is Best for Your Law Firm Website

Once you know that no one is looking at your law firm website, it’s time to get serious about turning that around. How?

Gyi Tsakalakis - October 16, 2013
Email
E-Newsletters for Lawyers: Ethically Educate and Advertise

If you’ve turned to the web to shop, reserve a hotel room or even sign up for a guest pass to your local gym, you’ve likely become a recipient of the vendors’ e-newsletters. From mega-corporations like Kellogg all the way down to ...

Fred Cohen - October 14, 2013
Friday Five
LinkedIn for Lawyers: Five Tricks That Work

LinkedIn has 175 million users so far. All of whom are looking to network with business professionals specifically. For an attorney, this is an untapped market for potential clients. And, of course, in terms of employment-seekers, it’s a ...

Robert Bohn - October 4, 2013
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Tracking and Testing Online Marketing Efforts

Last time, in part four of our Local Marketing series, Mike Ramsey outlined the components you need to design the best law firm website. Obviously, the goal is to attract potential clients to your site. And that begs the question, "How do you ...

Mike Ramsey - September 30, 2013
Friday Five
Five Ways to Use Twitter Lists

Twitter lists are an easy way to group what flows through Twitter so that you can better organize the flood of information. I've found that Twitter lists are useful for all kinds of things — whether they're private so that you can keep tabs on a ...

Andrea Cannavina - September 27, 2013
Virtual Practice
Losing New Clients to Your Jaded Attitude?

After a certain amount of time on the front lines answering intake phone calls, you and your staff can become jaded and insensitive to callers looking for a lawyer. This is common and natural. It can also cost you tens of thousands of dollars in ...

Ryan Pitz - September 25, 2013
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Drive Traffic to Your Law Firm Website, Part One

News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...

Gyi Tsakalakis - September 18, 2013
Look Outside the Legal Biz

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...

Sally J. Schmidt - September 17, 2013
Pricing
When Potential Clients Ask About Your Fees

In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013

how to get online reviews
How to Design the Best Law Firm Website

Let's start with a bold statement: It would be better to have no website at all than to have a poorly designed one with bad content and missing information.

Mike Ramsey - September 11, 2013
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