Law Firm Marketing

These past few months, Mike Ramsey has been introducing us to Local Search Marketing. And, rookie, master marketer or somewhere in the middle, you’ve probably concluded that this is one incredibly complicated — and frustrating — world. ...

We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...

Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...

For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We're pretty darn proud that Attorney at Work readers are the ...

Your law firm website is the core of your marketing efforts. Yet it's easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, ...

In his post last week, Joshua Lenon homed in on the "First Question to Ask a Client." So, at the other end of the process, when you've wrapped ...

Lawyers typically dread attending events like annual bar association fundraisers, CLE conferences — or any gathering where there will be a large number of attendees. In short, they dread the type of event where their "working the room" skills ...

Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online ...

I'm frequently asked how much a law firm — especially a small law firm — should spend on advertising. The cost of advertising will differ for every law firm, of course. Advertising costs will be based on the firm's location and size, and even ...

I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...