Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Many law practices grow by traditional word-of-mouth, but it is tough to stay competitive if you don’t pay attention to the modern word-of-mouth — namely online reviews. According to a study Yodle recently conducted, three-quarters of consumers ...
Paul Bascobert - August 21, 2015
With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it's not too soon to knock a few big decisions off your to-do list, like ... should we send digital ...
Tim Derian - August 12, 2015
A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.
Gyi Tsakalakis - August 6, 2015
“I won’t dignify that with a response” may sound very "Downton Abbey," but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is ...
Eden Gillott Bowe - August 5, 2015
Question: I am an attorney looking to build my brand online. So what social media platforms should I get active in, or are any of them really that important? A person could go crazy keeping up with every single social media ...
The Editors - August 4, 2015After each recent Supreme Court ruling, I noticed a common pattern. Certain law firms would send an alert within hours, advising readers of the decision. Over the days that followed, other firms’ advisories would trickle in to my inbox or ...
Sally J. Schmidt - July 16, 2015
Go to law school. Work hard. Get a job at a big firm. The road map for becoming a successful lawyer used to be fairly predictable. But these days, many talented lawyers, uninspired by the BigLaw hierarchy, are striking out on their own. We're ...
Jake Heller - July 10, 2015It’s something you hear when you’re starting your career (and something you’ll hear constantly, throughout your career, if you’re a nonconformist): "You have to be more professional." Of course, that begs the question, just how does one "be ...
Jared Correia - July 9, 2015
Lawyers often lament: “I’ve been on LinkedIn for years, but I’ve never experienced any benefit from it.” What most mean is: “I’ve never gotten any work from it.” Lack of LinkedIn success is due to two factors. The first is lack of understanding ...
Jay Harrington - July 3, 2015In a few months, I will celebrate my third anniversary as a solo practitioner. Without question, this experience has been the most rewarding of my nearly 16 years practicing labor and employment law. In reflecting on this arbitrary milestone, I ...
Russell Adler - July 2, 2015
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