Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
It's not that we want to put words in your mouth. But it has come to our attention that sometimes people struggle with what to say when they ask for work, or try to deliver a specific business development (sales!) message. Business ...
Mike O'Horo - June 1, 2015When coaching attorneys, I ask them to identify their biggest marketing and business development challenges. Their issues run the gamut from not enjoying cocktail parties to recently having relocated. Some of the issues they name are legitimate ...
Sally J. Schmidt - May 28, 2015
Let’s run down some common misconceptions about social media, and rotate the conversation.
In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or ...
Jay Harrington - May 14, 2015
“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...
Ruth Carter - May 11, 2015If your firm doesn’t acquire quality leads through the use of online marketing, pay-per-click advertising and SEO, you’re effectively handing cases to your web-savvy competitors. When consumers shop for a lawyer, they almost always start by ...
Jamie Adams - May 6, 2015
If you want to find out what social media and can really do for you in the professional world, it’s time to pause and consider who the world sees when it looks at you through the online lens. Pull up the search window at Google.com. Type in your ...
Merrilyn Astin Tarlton - May 5, 2015
Even in the biggest cities, the legal community can be surprisingly small. Within a practice area everybody seems to know everybody else. Walk down your city’s legal Main Street or hang out at the courthouse, and you can’t seem to avoid the ...
Theda C. Snyder - April 30, 2015
It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has been made about search engine ...
Victoria Santoro - April 27, 2015There are a lot of theories about what it takes to bring in business. One I always like to mention to lawyers is that it takes 10 to 15 good contacts to produce one client. Why so many? Because most of your contacts will not turn into clients.
Sally J. Schmidt - April 23, 2015
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