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Law Firm Marketing

Law Firm Marketing and the Power of Video

Last year I went to a reunion of sorts with a couple dozen former colleagues from my college newspaper. Itinerant profession that it is, journalism had scattered us across the country into a broad range of media industry jobs. Over the years I ...

Steven Andersen - May 2, 2013
Searching Social Media
Boost Your Law Practice’s Visibility in Search Results

Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and it's particularly important to be in the top on the search engine ...

Court Cunningham - April 29, 2013
A Lawyer’s Business Card To-Do List

The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a conference or meeting. First, let’s talk about business card ...

Theda C. Snyder - April 24, 2013
Attorney handing a business card to client attorney business cards
Do Lawyers Still Need Business Cards?

Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...

The Editors - April 18, 2013
To Win Over Clients, Show Some Passion

Anyone who knows me (or follows me on Twitter) knows that I love sports, particularly my beloved Golden Gophers. So it should come as no surprise that I watched the press conference with our new men’s basketball coach, Richard Pitino. After ...

Sally J. Schmidt - April 17, 2013
Searching Social Media
Searching Social Media

Social media. A familiar topic for me, and a staple now at ABA TECHSHOW. I'd be remiss if I didn't say I walked into the session, "Social Media as Information Gathering Tool," a skeptic last week. Obviously, social media is an information ...

Gwynne Monahan - April 15, 2013
graphic with 999 attorney marketing
999 Things Lawyers Should Know About Marketing

Just kidding with the 999—though we could easily report on hundreds of ideas exchanged at the Legal Marketing Association Annual Conference this week in Las Vegas. More than 1,300 legal marketing professionals gathered there to share secrets and ...

Mark Beese - April 12, 2013
multitasking
Closing In on New Clients

When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...

Merrilyn Astin Tarlton - April 5, 2013
Women looking at laptop screen Optimize
Word of Mouth, Ratings and Reviews

Your clients have been talking about you since well before Al ... I mean Sir Tim ... brought us the global tubes. But the Internet continues to change the way those conversations spread. Admittedly, the process that people use to choose toasters ...

Gyi Tsakalakis - March 25, 2013
Niche Law Practice: How to Stand Out from the Crowd

One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...

Sally J. Schmidt - March 20, 2013
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