Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity to publicize and enhance the reputation of individual lawyers as ...
Elizabeth Lampert and Nigel Savage - March 17, 2014
What does it take to land television interviews and features in media outlets like Fox, The New York Times and CNBC? "How to Build Your Brand and Grow Your Network" is Daliah Saper's topic at the upcoming Lawyernomics 2014 conference — and with ...
The Editors - March 13, 2014
Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...
The Editors - March 5, 2014Few things will jolt lawyers into action faster than an incursion into the legal services market by someone who is not a lawyer. Claws out, fangs bared, hair raised on end, the profession aggressively protects its territory the way it knows ...
Jordan Furlong - March 3, 2014
Fortunately, the discussion of websites in the legal industry has mostly changed from, “Do you have a website for your firm?” to “Have you leveraged the latest technology and best practices to fully optimize your site?” Here are five trends ...
Sachin Bhatia - February 21, 2014In the legal industry, there is much discussion but scant implementation on the issue of client feedback. Research shows that few firms make the attempt to gather client feedback in any meaningful or systematic way. Should law firms be ...
Sally J. Schmidt - February 20, 2014
The practice of law is stressful. And complicated. And, at times, frustrating. Legal marketing and business development need not be. Here are a few back-to-basics tips designed to improve your relationships with clients and colleagues.
Jay Harrington - February 19, 2014
The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...
Gyi Tsakalakis - February 18, 2014
You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you've allotted. Fortunately, there is an entire industry built ...
Mike Ramsey - February 12, 2014
During a recent intake call training session, the COO of a large PI firm in New England bragged, “We convert 90 percent of the cases we want." An hour later, after we played four actual intake call recordings from their office ... nobody was ...
Ryan Pitz - February 6, 2014
Sign up for our free newsletter.
