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Law Firm Marketing

Year’s Best Marketing Advice: Be Authentic

When I think about the changes to social media and social networking in the past year, a variety of changes come to mind. Facebook acquired Instagram. Twitter added cover photos. LinkedIn launched new company pages. Google integrated Google+ ...

Gyi Tsakalakis - January 28, 2013
Lawyer Advertising and Marketing Ethics Today: An Overview

The legal profession constantly struggles to set advertising policies that strike the balance between consumer protection and access to justice.

William Hornsby - January 23, 2013
Try These Google+ Tactics

I confess that I am annoyed when people call Google+ a ghost town. I have to bite my tongue and crack my knuckles to avoid furious screaming and typing "You're doing it wrong!" But wait. Wait. Let me back up a step and explain what Google+ is: ...

Gwynne Monahan - January 22, 2013
How Do I Ask for Business?

Question: "Help! I just need to know the right words to use. I’ve got a great network of potential clients and lawyers who could refer clients to me. But I apparently send the message that I’m not interested. How can I ask for ...

The Editors - January 21, 2013
Really Good Marketing Ideas!

Tell the truth. You’re always on the lookout for a few really good marketing ideas. We all are. Even the world’s busiest lawyers are interested in the possibility of new (better!) clients. Because it is just so hard to go out looking for ...

The Editors - January 18, 2013
Seven Tips for Making the Move from BigLaw to Solo

In recent years, as we all know, large law firms cut back on hiring, laid off staff and, in a handful of high-profile cases, dissolved. Consequently, we've seen a surge of interest in “going solo” among current and former BigLaw associates and ...

Josh King - January 17, 2013
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Create a Local Google+ Page for Your Law Firm

This post is not intended to convince you to join Google+. My friend Steve Matthews explains why lawyers should care about Gyi Tsakalakis - January 14, 2013

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Get Real About Marketing

Ready to ratchet up your marketing? Perhaps business is slower than you'd like, or you just don’t like the direction your practice is taking—too much repetition, not enough challenge? Maybe it's time to refocus your practice. Or maybe you need ...

Merrilyn Astin Tarlton - January 11, 2013
Law School Regrets: Wish I had Made More Friends

I graduated from law school 30 years ago. When speaking to law students about how to find a job today, I mostly cover the basics. But I draw on my own experiences, too, and offer one bit of advice rarely provided by most career counselors. I ...

Roy S. Ginsburg - December 19, 2012
Writing an Ebook: What I Learned

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Ruth Carter - December 13, 2012
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