Law Firm Marketing

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

In his much-anticipated ABA book Twitter in One Hour for Lawyers, Jared Correia says the best use of Twitter, and the one most calculated to drive your practice forward, is to engage with others with whom you share similar interests. One of the ...

Law school provides aspiring lawyers with a ton of information. For example, I learned about the Constitution and I learned how to panic. While studying for the bar, I learned about commercial paper and I learned that I cannot grow a full ...

The market for your talent today is an imbalanced one with far more talent than there are opportunities. In other words, employers are the buyers and it is definitely a buyers’ market. Given that, how should you think about and develop your ...

If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each ...

At solo and small firm conferences around the country, lawyers gather to polish their skills, learn about new technology—and pick up a marketing tip or two. At the Illinois State Bar Association's Annual Solo and Small Firm Conference last week, ...

If you are hard at work building your online presence, with a website, a blog (or two) and social media accounts, soon you'll find that managing the "back end" can make you a little, well, batty. Preferences. Security settings. Passwords. ...

Unfortunately, most lawyers aren't particularly excited about the idea of networking. Even lawyers who've taken steps to get help with business development will object, inevitably, when it's time to test their networking ability. Two primary ...

When you open a solo or small law practice, making money may be your biggest concern, and you may feel like you have to accept every job that comes in the door. I’ve been to networking events where other law firm owners say that’s what they did ...

Here are a few tips to organically and meaningfully grow your Twitter presence.