Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can be little question that, in ...
Gyi Tsakalakis - January 6, 2014"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At the Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have our law ...
Joan Feldman - January 3, 2014
A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of inconsistent and unsystematic intake when ...
Ryan Pitz - January 2, 2014
This time last year, we asked Gyi Tsakalakis to gaze into his crystal ball and give his best lawyer marketing predictions — along ...
Gyi Tsakalakis - December 31, 2013
Marketing isn't rocket science. More than anything, it demands "the little engine that could" approach, just putt-putting up the mountainside. For one of our favorite collections from the archives, we asked some widely known legal marketing pros ...
The Editors - December 27, 2013I always emphasize the importance of remaining optimistic when coaching lawyers on the topic of job hunting. And, lawyers being lawyers, I always need to provide some reason why they should remain upbeat. I have a simple answer: The job ...
Roy S. Ginsburg - December 26, 2013These past few months, Mike Ramsey has been introducing us to Local Search Marketing. And, rookie, master marketer or somewhere in the middle, you’ve probably concluded that this is one incredibly complicated — and frustrating — world. ...
Mike Ramsey - December 18, 2013
We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often tend to be aspirational and ...
Sally J. Schmidt - December 16, 2013Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason infographics have become so ...
Kerstin Firmin - December 6, 2013
For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We're pretty darn proud that Attorney at Work readers are the ...
Bob Denney - December 3, 2013
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