Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Now that you’ve mastered the basics of web traffic sources for your law firm's website, and embraced the Gyi Tsakalakis - November 13, 2013
There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out ...
Bob Weiss - November 11, 2013
Every law firm needs to know who else is representing their clients and hottest prospects. The following five tools make it easier than ever for us to find out. None of the tools is 100 percent comprehensive or 100 percent accurate, not even the ...
Ann Lee Gibson and Amy Quintard - November 8, 2013
A couple of months ago, I wrote a post about the importance of showing up — how regular contact with people and building relationships keeps you top of mind so potential clients will call you when they need legal services. In that post, I ...
Ruth Carter - November 6, 2013
We always look forward to tips from Legal Marketing Technology Conference/West, the hot-ticket event presented by the Legal Marketing Association's Bay ...
Kerstin Firmin - November 1, 2013
The most successful salespeople strongly believe that sales is a numbers game. In other words, you don't have to be an ace or a homerun king to be successful at business development. You just have to keep pitching and swinging in the general ...
Roy S. Ginsburg - October 30, 2013
It’s no secret that links help your rankings on search engines. It’s also no secret that likes, follows and +1’s are signs of popularity and working their way into search engine ranking factors as well.
Mike Ramsey - October 24, 2013The Internet is many things to many people. For some, it’s an educational resource. For others, it’s a place to socialize or attract customers. Unfortunately, still others view the Internet as their personal battlefield. Blogs, social media ...
Matt Spiegel - October 23, 2013You are a member of an organization that holds quarterly dinner meetings with a speaker. You look at your calendar and realize the next meeting is Wednesday night — drat! But, dutifully, you show up just in time to sit down for the meal, ...
Sally J. Schmidt - October 22, 2013
Krebbs came to me for advice. It seems one of his associates had called in sick the day they were to prepare massive final documents for a filing, leaving Johnson high and dry to finish it by himself. That very same night, however, Krebbs saw ...
Otto Sorts - October 17, 2013
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