Law Firm Marketing
In a crowded legal marketplace, simply being an excellent lawyer is no longer a viable client acquisition model. Word-of-mouth will always be a cornerstone of our profession, but relying on it exclusively creates a feast-or-famine revenue cycle that forces equity partners onto a stressful business development treadmill.
If you are ready to transition away from passive visibility and start building an intentional, scalable client acquisition engine completely on your own terms, explore our complete, interactive master handbook: Marketing for Law Firms: The Modern Partner’s Blueprint.
For targeted strategies, local search optimization toolkits, and curated expert columns, browse our deep-dive archives directly below.
Your law firm website is the core of your marketing efforts. Yet it's easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, ...
Sayre Happich - December 2, 2013
In his post last week, Joshua Lenon homed in on the "First Question to Ask a Client." So, at the other end of the process, when you've wrapped ...
Joshua Lenon - November 26, 2013
Lawyers typically dread attending events like annual bar association fundraisers, CLE conferences — or any gathering where there will be a large number of attendees. In short, they dread the type of event where their "working the room" skills ...
Roy S. Ginsburg - November 25, 2013
Paying for website traffic is a great way to get into the world of online marketing because it can instantly bring prospective clients to your website. That can help get the phone ringing now, while you take time to develop other online ...
Mike Ramsey - November 21, 2013I'm frequently asked how much a law firm — especially a small law firm — should spend on advertising. The cost of advertising will differ for every law firm, of course. Advertising costs will be based on the firm's location and size, and even ...
Joshua Lenon - November 19, 2013I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced. Seth Godin, the popular author and speaker, uses the term ...
Sally J. Schmidt - November 18, 2013Collegiality is often viewed as a defining hallmark of a felicitous legal career. With the advent of virtual offices and the tethering of humanity to Internet devices, though, much of what made for traditional law firm interaction has vanished ...
Jared Correia - November 14, 2013
Now that you’ve mastered the basics of web traffic sources for your law firm's website, and embraced the Gyi Tsakalakis - November 13, 2013
There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out ...
Bob Weiss - November 11, 2013
Every law firm needs to know who else is representing their clients and hottest prospects. The following five tools make it easier than ever for us to find out. None of the tools is 100 percent comprehensive or 100 percent accurate, not even the ...
Ann Lee Gibson and Amy Quintard - November 8, 2013
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